Senior CRM Analyst

GhFly

. Serve as the CRM subject-matter reference for GHFLY projects, designing relationship-management solutions focused on business results .

Posted 10/20/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and lifecycle strategy, focusing on segmentation, customer journeys, and relationship programs. Proficient in solution design, KPI definition, and A/B testing within the consumer goods or retail sector.

Highest-signal resume keywords

CRM Strategy DevelopmentSolution Design ExpertiseKPI DefinitionA/B TestingSQL Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CRMLifecycle StrategySegmentationCustomer JourneysRelationship ProgramsRetentionA/B TestingRevenue Incrementality MeasurementSolution DesignBusiness Case Development

Soft Skills

Persuasive CommunicationConsultative ApproachPresentation Skills

Tools & Technologies

Salesforce Marketing CloudSalesforce Data CloudSalesforce Service CloudGenerative AI ToolsAMPscriptSSJSREST APIsSOAP APIsInsiderBraze

Industry Keywords

Consumer GoodsRetailTrade MarketingRetail MediaPartner-Retailer Data

Tech Stack

Tools & technologies

CloudSOAPSQL

About the role

Key responsibilities & impact

Serve as the CRM subject-matter reference for GHFLY projects, designing relationship-management solutions focused on business results
Map the ecosystem, tools, and data of partner retailers to propose activation, segmentation, customer journey, and measurement strategies
Lead diagnostics, develop strategic plans, and build business cases
Translate client objectives into prioritized initiatives for repurchase, retention, cross-sell, and customer-base activation
Define KPIs and measurement frameworks
Monitor A/B tests and revenue incrementality
Present and defend strategic recommendations and executive reports to senior stakeholders at the client and partner-retailer organizations
Support CRM leadership in developing commercial proposals and RFP responses
Guide the internal team in execution

Requirements

What you’ll need

Experience in CRM and lifecycle strategy, including segmentation, customer journeys, relationship and loyalty programs, repurchase, and retention
Strong expertise in solution design, business-case development, KPI definition, A/B testing, and revenue-incrementality measurement frameworks
Experience in the consumer goods or retail sector, working with CRM, trade marketing, retail media, or partner-retailer data
Persuasive communication skills, a consultative approach, and the ability to present solutions to executives and stakeholders
Working knowledge of SQL, AMPscript/SSJS, and REST/SOAP APIs
Experience using generative AI tools for analysis and the development of strategic deliverables
Knowledge of the Salesforce ecosystem (Marketing Cloud, Data Cloud/CDP, Service Cloud) or platforms such as Insider, Braze, and Dito is a plus

Benefits

Comp & perks

Meal and/or food allowance on a Ticket Flex card (no payroll deduction)
Transportation allowance or mobility assistance (no payroll deduction)
Wellhub membership to support physical and mental health and well-being
MetLife life insurance
Creditas benefits, including salary advances, special loan terms, and purchases through the Creditas Store without affecting your credit-card limit
Bracov pharmacy benefit, valid at Brazil’s largest pharmacy chains
Access to SESC, with benefits in education, well-being, tourism, culture, and more
SulAmérica health and dental insurance (nationwide, with a monthly contribution and no copay)
Paraná Clínicas health insurance (regional, with a monthly contribution and no copay)
Dental Uni dental insurance (nationwide, with a monthly contribution and no copay)
Inclusive extended parental leave — six months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples
Pet leave — receive a day off when adopting a pet
Pilot Hunter referral program that rewards you when your referral is hired
Hybrid work model for employees based in Curitiba and São Paulo, with three days per week in the office
Birthday day off
Work-anniversary day off
Reset day — flexibility to use accrued banked hours in a planned manner
Flexible working hours — start between 8:00 a.m. and 10:00 a.m. and finish between 5:00 p.m. and 7:00 p.m.
Work-from-anywhere weeks — work from anywhere in the world for up to four nonconsecutive weeks per year, depending on seniority
Monthly 1:1 meetings with leadership
Individual Development Plan (IDP)
Structured performance reviews
Internal mobility opportunities