Senior Media Analyst

GhFly

. Develop end-to-end strategic offline media plans, ensuring alignment with the brands’ business and communication objectives .

Posted 10/6/2026full-timeCuritiba • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic offline media planning, media buying, and campaign performance evaluation, with a strong focus on budget optimization and alignment with business objectives. Proficient in analyzing audience data and media metrics to drive effective communication strategies.

Highest-signal resume keywords

Strategic Offline Media PlanningMedia Negotiation and BuyingCampaign Performance AnalysisProficiency in GRP, TRP, CPP, CPMExperience with Kantar IBOPE Media

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media PlanningBudget OptimizationAudience Data AnalysisPerformance ReportingCampaign Evaluation

Tools & Technologies

Kantar IBOPE MediaTGIMonitor EvolutionComscore

Industry Keywords

TVRadioOOHDOOHPrintCinemaReachFrequencyAffinityShare of Voice

About the role

Key responsibilities & impact

Develop end-to-end strategic offline media plans, ensuring alignment with the brands’ business and communication objectives
Lead commercial negotiations and media buying with media outlets and partners, seeking maximum efficiency and budget optimization
Develop media plans for TV, radio, OOH, DOOH, print, and cinema
Calculate and analyze reach, frequency, and affinity metrics
Monitor and measure campaign performance using GRP, TRP, CPP, CPM, reach, and share of voice
Extract and analyze audience and consumer behavior data using Kantar IBOPE Media, TGI, Monitor Evolution, and Comscore
Evaluate post-campaign performance, including checking and post-buy activities, as well as the overall performance of offline campaigns
Prepare performance reports and improvement recommendations

Requirements

What you’ll need

Strategic offline media planning aligned with business and communication objectives
Experience negotiating and buying media with media outlets and partners
Knowledge of broadcast TV, pay TV, radio, OOH (Out of Home), DOOH, newspapers, magazines, and cinema
Ability to develop and analyze media plans considering reach, frequency, affinity, and investment optimization
Proficiency in GRP, TRP, CPP, CPM, reach, frequency, coverage, share of voice, and affinity
Experience with Kantar IBOPE Media, TGI, Monitor Evolution, and Comscore, where applicable
Ability to evaluate campaign performance and provide optimization recommendations

Benefits

Comp & perks

Meal and/or food allowance provided on a Ticket Flex card, with no employee deduction
Transportation allowance or mobility benefit, with no employee deduction
Wellhub membership to support physical and mental health and well-being
MetLife life insurance
Creditas benefits, including salary advances, special loan conditions, and purchases through the Creditas Store without affecting your credit card limit
Bracov pharmacy program, valid at Brazil’s largest pharmacy chains
Access to SESC, with benefits in education, well-being, tourism, culture, and more
SulAmérica health and dental insurance, nationwide, with a monthly premium and no copay
Paraná Clínicas health insurance, regional coverage, with a monthly premium and no copay
Dental Uni dental insurance, nationwide, with a monthly premium and no copay
Inclusive and extended parental leave—6 months for mothers and 20 days for fathers, including adoptive parents, trans women, trans men, and same-sex couples
Pet leave—receive a day off when adopting a pet
Pilot Hunter referral program, which rewards you when your referral is hired
Hybrid work model for employees in Curitiba and São Paulo, with three days per week in the office
Birthday day off
Work anniversary day off
Reset day
Flexible work hours—start between 8:00 a.m. and 10:00 a.m. and finish between 5:00 p.m. and 7:00 p.m.
Work-from-anywhere weeks—work from anywhere in the world for up to four non-consecutive weeks per year, depending on seniority
Monthly 1:1 meetings with leadership
Individual Development Plan (IDP)
Structured performance reviews
Internal recruitment opportunities to encourage career growth within the company