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Marketing Coordinator
GIF International. Coordinate and develop the Marketing team, fostering a collaborative, inclusive, and results-oriented environment.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketing Leadership, Brand Positioning, and Corporate Communications, with a strong focus on digital marketing strategies and performance metrics. Proven ability to translate complex topics into clear value propositions and foster collaboration across teams.
Highest-signal resume keywords
Marketing LeadershipBrand PositioningDigital MarketingKPI TrackingCorporate Communications
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
BrandingCorporate CommunicationsReputation ManagementSEOMarketing AutomationCRMInbound MarketingPaid MediaMarket PositioningValue Proposition Development
Soft Skills
CollaborationStrategic ThinkingCommunicationResults-OrientedInclusivity
Tools & Technologies
Digital ChannelsEmail MarketingSocial MediaWebsite ManagementCampaign Management
Industry Keywords
B2B MarketingCorporate ServicesConsultingBig Four FirmsCorporate SecurityCybersecurityComplianceRisk ManagementBrand TransformationStrategic Positioning
About the role
Key responsibilities & impact- Coordinate and develop the Marketing team, fostering a collaborative, inclusive, and results-oriented environment.
- Define, monitor, and continuously evolve GIF’s market positioning.
- Develop branding, corporate communications, and corporate reputation-building strategies.
- Work with internal teams to develop value propositions that translate technical solutions into clear, relevant messages for the market.
- Lead repositioning and portfolio development initiatives.
- Ensure brand governance, visual identity, and tone of voice across all channels and touchpoints.
- Oversee the strategy and integration of digital channels, campaigns, website, social media, blog, email marketing, and media.
- Plan and coordinate corporate events, conferences, panels, and market relationship initiatives.
- Monitor performance indicators, campaign results, and market trends.
- Act as a strategic partner to company leadership, promoting integration between Marketing and other areas of the company.
- Support strategic projects and new initiatives, actively contributing to the development of solutions, events, and corporate positioning.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related field.
- Experience in Marketing leadership roles, preferably in a B2B environment.
- Experience with branding, brand positioning, corporate communications, and reputation management.
- Knowledge of digital marketing, inbound marketing, CRM, marketing automation, SEO/GEO, and paid media.
- Experience defining and tracking marketing KPIs and metrics.
- Ability to translate complex topics into value propositions and accessible communications.
- Intermediate to advanced English proficiency for technical reading and stakeholder interaction.
- Experience in corporate services, consulting, or markets with complex sales cycles.
- Preferred: experience in consulting firms, Big Four firms, law firms, or specialized services companies.
- Preferred: experience with rebranding, brand transformation, or strategic positioning projects.
- Preferred: knowledge of the compliance, risk, corporate investigations, corporate security, or cybersecurity markets.
Benefits
Comp & perks- Meal allowance (CAJU Benefícios Card)
- Food allowance (CAJU Benefícios Card)
- Medical insurance: Bradesco
- Dental insurance: Bradesco
- Wellhub
- Education allowance
- Home office allowance (CAJU Benefícios Card)
- Childcare allowance
- Birthday month day off
- Extended marriage leave: 5 days
- Transportation allowance
- Life insurance
- Flexible working hours
- Hybrid work model: 2 days working from home and 3 days in our office in the Vila Olímpia area.