GIF International

Marketing

• Coordinate and develop the Marketing team, fostering a collaborative, inclusive, and results-oriented environment.
• Define, monitor, and continuously evolve GIF’s market positioning.
• Develop branding, corporate communications, and corporate reputation-building strategies.
• Work with internal teams to develop value propositions that translate technical solutions into clear, relevant messages for the market.
• Lead repositioning and portfolio development initiatives.
• Ensure brand governance, visual identity, and tone of voice across all channels and touchpoints.
• Oversee the strategy and integration of digital channels, campaigns, website, social media, blog, email marketing, and media.
• Plan and coordinate corporate events, conferences, panels, and market relationship initiatives.
• Monitor performance indicators, campaign results, and market trends.
• Act as a strategic partner to company leadership, promoting integration between Marketing and other areas of the company.
• Support strategic projects and new initiatives, actively contributing to the development of solutions, events, and corporate positioning.

Marketing Coordinator