Director, GTM Strategy – Operations

Gifthealth

. Orchestrate end-to-end channel strategy across marketing to drive launch success .

Posted 10/9/2026full-timeRemote • United StatesLead💰 $168,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Go-To-Market (GTM) strategy and marketing operations, with a strong focus on cross-functional collaboration and budget management. Proficient in designing patient engagement strategies and optimizing marketing campaigns based on performance data.

Highest-signal resume keywords

Go-To-Market StrategyChannel Strategy OwnershipCross-Functional CollaborationBudget ManagementHealthcare Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM KPIsCampaign OptimizationMessaging HierarchiesPatient Onboarding PathwaysProgram-Level Investment DecisionsE-PrescribingPrior AuthorizationPatient Adherence StrategiesSpecialty Medication LifecycleClinical Collateral Development

Soft Skills

Strategic ThinkingTactical ExecutionInfluencing SkillsProject ManagementRemote Work Adaptability

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Healthcare MarketingLife SciencesPatient AccessSpecialty PharmaPrescription Journey

About the role

Key responsibilities & impact

Orchestrate end-to-end channel strategy across marketing to drive launch success
Own program-level budget allocation across marketing investments
Execute, test, measure, and optimize campaigns and tactics in real time
Partner with sales and account teams to create clinical collateral, campaign assets, and detailing tools for prescribers
Design patient onboarding pathways and engagement strategies that support treatment initiation and adherence
Build go-to-market plans for new patient services
Extend prescriber-facing programs and enablement materials into new therapeutic areas
Partner with business development and clinical teams to onboard brand drug programs onto Gifthealth's direct-to-patient platform
Coordinate Marketing, Sales, Product, Clinical Operations, Legal/Compliance, and Medical Affairs for regulatory readiness and operational alignment
Build and maintain messaging hierarchies for clinicians and patients
Define and report GTM KPIs, including prescriber acquisition, script volume growth, patient retention and adherence, cost to acquire, and channel spend efficiency

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
5–10 years of experience in GTM strategy, commercialization, or marketing operations
Direct ownership of channel strategy and budget
Demonstrated ability to make and defend program-level investment decisions across marketing channels
Ability to operate at both strategic and tactical levels
Track record of cross-functional collaboration across marketing, sales, product, and clinical or medical stakeholders
Ability to create messaging hierarchies for clinicians and patients
Experience influencing clinical B2B stakeholders and consumer-facing patient audiences within the same GTM motion
Working understanding of the specialty medication lifecycle, provider workflow integration, e-prescribing, EHRs, prior authorization hurdles, and patient adherence challenges
Ability to use channel performance data to guide optimization and investment decisions
Must be able to work effectively in a remote/home-office environment with reliable internet access
Must be able to work at a computer and participate in extended virtual meetings for most of the workday
Must be able to travel occasionally as needed
Must be able to manage multiple concurrent projects and deadlines with minimal supervision
Preferred: Healthcare or life sciences marketing experience, particularly in patient access or specialty pharma environments
Preferred: Familiarity with the prescription journey, including patient support programs and adherence-focused marketing
Preferred: Agency and vendor management experience across creative, media, and analytics partners
Preferred: Prior experience supporting a product or platform launch from planning through post-launch optimization

Benefits

Comp & perks

Remote/home-office work environment
Occasional travel for launch and cross-functional planning sessions