Growth & Marketing Strategist

GIG Rewards

. Develop and execute growth and marketing strategies for GIG Rewards and KONEK .

Posted 9/22/2026full-timeMakati City • PhilippinesMid-LevelSenior💰 ₱30,000 - ₱50,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing and growth strategies, utilizing AI tools for automation and analysis, and managing integrated digital campaigns across multiple channels. Proficient in audience targeting, performance monitoring, and translating insights into actionable recommendations for user acquisition and engagement.

Highest-signal resume keywords

Digital Marketing StrategyUser Acquisition and EngagementAI-Assisted Marketing WorkflowsCampaign Performance AnalysisGoogle Analytics 4 (GA4)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCustomer SegmentationA/B TestingCampaign Concept DevelopmentPerformance Reporting

Soft Skills

CollaborationCommunicationCreativityAnalytical Thinking

Tools & Technologies

ChatGPTCanva AIGoogle Analytics 4 (GA4)Looker StudioGoogle Search Console

Industry Keywords

Growth StrategiesBrand AwarenessIntegrated CampaignsAudience TargetingMarketing Automation

About the role

Key responsibilities & impact

Develop and execute growth and marketing strategies for GIG Rewards and KONEK
Drive brand awareness, user acquisition, activation, engagement, retention, and reactivation across digital channels
Develop go-to-market strategies for campaigns, promotions, product features, and partnerships
Plan and execute integrated digital marketing campaigns
Develop content, messaging, audience targeting, and communication strategies
Create or oversee copy, social media content, newsletters, presentations, campaign materials, graphics, videos, and digital assets
Monitor audience conversations, feedback, engagement, and emerging trends
Maintain consistent brand positioning and messaging
Build AI-assisted marketing workflows and automate repetitive processes
Monitor KPIs and analyze campaign, customer, and audience data
Prepare performance reports and translate insights into actionable growth recommendations
Collaborate with Product, Operations, Creative, Business Development, Data, Management, agencies, creators, influencers, suppliers, and partners
Participate in product launches, campaign planning, brainstorming, and strategic marketing projects

Requirements

What you’ll need

Develop and execute marketing and growth strategies for GIG Rewards and KONEK
Identify opportunities to increase user acquisition, activation, engagement, retention, and reactivation
Develop go-to-market strategies for campaigns, promotions, product features, and partnerships
Analyze customer journeys and conversion funnels
Develop customer segmentation and targeted marketing strategies
Identify acquisition channels, partnerships, and growth opportunities
Plan and conduct marketing experiments and A/B tests
Plan and execute integrated digital campaigns across social media, websites, email, communities, paid channels, and other platforms
Develop campaign concepts, messaging, audience targeting, and channel strategies
Manage marketing calendars, timelines, budgets, deliverables, and publishing schedules
Use ChatGPT, Claude, Gemini, Canva AI, and other AI tools
Build AI-assisted workflows and identify marketing automation opportunities
Use AI to analyze audience behavior, campaign performance, and market trends
Monitor user acquisition, activation, engagement, conversion, retention, and campaign performance
Establish and track marketing and growth KPIs
Use Google Analytics 4 (GA4), Looker Studio, Google Search Console, and other analytics platforms
Analyze campaign and customer data and evaluate campaign ROI
Prepare growth and marketing performance reports for Management
Work cross-functionally with Product, Operations, Creative, Business Development, Data, and Management teams
Coordinate with agencies, creators, influencers, suppliers, and business partners when required

Benefits

Comp & perks

Ownership and hands-on experience in developing growth strategies for GIG Rewards and KONEK
Exposure to the full customer lifecycle—from acquisition and activation to engagement and retention
Experience working with real-world rewards, loyalty, and consumer-focused digital products
Opportunity to experiment with AI-powered marketing, automation, analytics, and growth strategies
Cross-functional experience working with Product, Operations, Creative, Data, and Business teams
Opportunities for professional growth within Palm Element Limited