Marketing & Communications Manager – Events, Programs, Supporters

Girl Scouts of West Central Florida

. Serve as the marketing and communications partner for Fund Development, Programs, Camps, and Executive/Governance departments .

Posted 10/9/2026full-timeTampa • Florida • United StatesMid-LevelSenior💰 $45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing multi-channel marketing and communications strategies, with a strong focus on social media management, content creation, and brand adherence. Proficient in utilizing design tools and analytics to optimize campaign performance and engagement.

Highest-signal resume keywords

Multi-Channel Campaign ManagementAdobe Creative Cloud ProficiencySocial Media Strategy and ManagementExceptional Writing and Editing SkillsExperience with Google Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningContent CreationEmail MarketingSEOBasic HTMLProject ManagementMedia RelationsPublic RelationsBudget ManagementVolunteer Recruitment

Soft Skills

CollaborationTime ManagementCommunicationAdaptabilityAttention to Detail

Tools & Technologies

Meta Business SuiteSalesforceMarketing CloudHubSpotPardotMicrosoft 365CanvaWebsite CMSGoogle AnalyticsCRM Dashboards

Certifications & Qualifications

Bachelor's Degree in MarketingLevel 2 Background ScreeningGirl Scout Membership

Industry Keywords

Fund DevelopmentGirl Scouts of the USACampsGovernanceRetail ProductsSeasonal MerchandiseCommunity EngagementVolunteer CommunicationsBrand StandardsCampaign Calendar

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Serve as the marketing and communications partner for Fund Development, Programs, Camps, and Executive/Governance departments
Own portfolio strategy, writing, design, social media, and results across the full lifecycle
Build annual marketing and communications plans aligned with council priorities
Meet with department leads to set priorities, scope requests, and plan seasonal campaigns
Maintain a unified campaign calendar with Marcom team members
Plan, write, and design recruitment and retention campaigns across email, social, web, print, and community channels
Lead communications for the Girl Scout Cookie Program and Fall Product season
Create and maintain volunteer recruitment and communications toolkits
Promote retail products and seasonal merchandise
Produce in-house design work within Girl Scouts of the USA brand standards
Brief and manage freelance designers or agencies for high-production pieces
Own Facebook and Instagram strategy, content calendar, and community management
Monitor comments and messages and route member questions to Customer Care
Set campaign goals, report results, and optimize messaging, timing, and channel mix
Brief the retained media relations specialist on press opportunities
Direct and provide feedback to the Marcom Generalist
Uphold GSUSA brand, voice, and photo-release standards

Requirements

What you’ll need

Portfolio showing both writing and design work
Hands-on experience running organizational Facebook and Instagram accounts, including Meta Business Suite
Working skill in Adobe Creative Cloud and/or Canva, email marketing platforms, and website CMS
Ability to manage several internal clients and deadlines at once
Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent experience
Three or more years in marketing or communications, including ownership of multi-channel campaigns from plan to results
Exceptional writing, editing, and proofreading skills, including AP style and brand voice
Proficiency in Adobe Creative Cloud and Canva
Experience managing websites through a CMS, including SEO, accessibility, and basic HTML
Skilled in Salesforce and Marketing Cloud or comparable platforms such as HubSpot or Pardot
Experience with digital and social media campaigns across Meta, LinkedIn, and other channels
Experience using Google Analytics, platform insights, and CRM dashboards
Media relations and public relations experience
Ability to manage multiple projects, budgets, vendors, and deadlines
Advanced proficiency in Microsoft 365, including Word, Excel, PowerPoint, Teams, and SharePoint
Valid driver's license
Level 2 background screening
Girl Scout membership
Schedule flexibility for work outside normal hours, including some weekends
If working from home, a private, quiet workspace with high-speed/stable internet connection

Benefits

Comp & perks

Competitive benefits package
Hybrid work arrangement
Flexible schedule for work outside normal hours, including some weekends
Girl Scout membership
Priority screening for candidates with Adobe or other relevant digital media certifications