Product Marketing Manager

Gismart

. Own funnel optimization across traffic sources .

Posted 9/17/2026full-timeRemote • UkraineJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in funnel optimization, conversion rate analysis, and monetization strategies, with a strong focus on data-driven decision-making and collaboration with cross-functional teams. Proficient in utilizing various funnel builders and analytical tools to drive growth in subscription-based products.

Highest-signal resume keywords

Funnel OptimizationA/B TestingLTV ModelingTableau MasteryProduct Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Funnel Metrics UnderstandingConversion Rate AnalysisMonetization ExperimentationHypothesis DefinitionPaid Traffic Products ExperienceMobile Subscription Products ExperiencePricing ExperimentationGeo ExperimentationAnalytical ThinkingMarket Research

Soft Skills

CollaborativeAnalytical

Tools & Technologies

GrowthBookTableauFigmaAirtableBigspySensorTowerRetenoMicrosoft ClarityNotionJira

Industry Keywords

Subscription EconomyEdTechFunnel Builders

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own funnel optimization across traffic sources
Analyze conversion rates by stage from Start to Paywall to Checkout to Purchase
Run monetization experiments involving upsells, pricing, and cancellation flows
Align product experience with marketing promises
Launch and validate new funnels
Work on LTV growth initiatives
Collaborate with development and QA teams on implementation
Work with localized funnels
Support email and retargeting flows from the product side
Conduct market, competitor, and audience research to generate growth hypotheses

Requirements

What you’ll need

1+ years of experience in Product Marketing, Growth, or Monetization
Strong analytical thinking
Understanding of funnel metrics and subscription economy
Experience working with paid traffic products
Experience running A/B tests
Ability to define hypotheses and measure impact
Comfortable working with dashboards and CR analysis
Experience with mobile subscription products is a plus
Experience working with funnel builders is a plus
Experience with pricing and geo experiments is a plus
Experience with LTV modeling is a plus
Experience working in EdTech is a plus
Mastery of any funnel builder
Mastery of an A/B test tool such as GrowthBook
Mastery of Tableau
Mastery of Figma, Airtable, and marketing spy tools such as Bigspy and SensorTower
Mastery of email platforms such as Reteno
Mastery of Microsoft Clarity
Mastery of Notion, Jira, and Slack
Mastery of AI tools for content and creative iteration

Benefits

Comp & perks

Remote-first culture with flexible working schedule and ability to work anywhere in the world or from a corporate hub
50% coworking space compensation worldwide
6 fixed public holidays and 5 additional flexible public holidays per year
100% sick leave compensation
Partial coverage of medical insurance, sports activities, and therapy costs
Equipment provision or maintenance cost coverage for personal tools
70% coverage of professional development courses
100% coverage of corporate English courses
18 working days of paid vacation and 3 personal days per year, with an extra day added for each year at Gismart
Corporate events and team-building activities across Gismart hubs