Gismart

Product Manager

• Take full ownership of product features or registration/onboarding funnels from idea to execution
• Generate, prioritize, and run A/B tests to improve user conversion, retention, and LTV
• Work extensively with Amplitude product analytics
• Define key metrics and hypotheses
• Set clear tasks for data analysts to build or optimize dashboards
• Conduct market and user research
• Collaborate with Creative, User Acquisition, and Performance teams to explore new growth vectors
• Drive product discussions and communicate openly in team channels
• Push continuous improvements across the product ecosystem

Product Marketing

• Own funnel optimization across traffic sources
• Analyze conversion rates by stage from Start to Paywall to Checkout to Purchase
• Run monetization experiments involving upsells, pricing, and cancellation flows
• Align product experience with marketing promises
• Launch and validate new funnels
• Work on LTV growth initiatives
• Collaborate with development and QA teams on implementation
• Work with localized funnels
• Support email and retargeting flows from the product side
• Conduct market, competitor, and audience research to generate growth hypotheses

Product Marketing Manager

Growth Marketing

• Own the User Acquisition process, including campaign launches, day-to-day management, performance analysis, and ongoing optimization
• Analyze campaigns, funnels, and creatives daily using a data-driven approach
• Develop clear rules of engagement for advertising campaigns
• Generate creative ideas with SMM, PMM, and GM
• Conduct audience research covering demographics, interests, behaviors, and pain points
• Organize brainstorming sessions and develop creative, funnel, and advertising campaign hypotheses with PMM, CMM, and GM

Product Manager

Product Marketing Manager

User Acquisition Manager