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CRM & Marketing Automation Specialist
GlassesUSA.com. Set up, test, and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns using SFMC Content Builder and Journey Builder .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Proficient in managing high-volume B2C email campaigns using Salesforce Marketing Cloud, with a strong focus on performance metrics, A/B testing, and data-driven insights. Demonstrates expertise in email design, troubleshooting, and collaboration with cross-functional teams to enhance customer engagement.
Highest-signal resume keywords
Salesforce Marketing Cloud (SFMC)Email Campaign ManagementA/B TestingHTML & CSSEmail Marketing KPIs
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email Campaign ManagementA/B TestingHTMLCSSData ExtensionsEmail Deliverability Best PracticesDynamic Content LogicPersonalization StringsCampaign Performance AnalysisAutomation Studio
Soft Skills
Attention to DetailLogical ThinkingCollaboration
Tools & Technologies
Salesforce Marketing CloudContent BuilderJourney BuilderAutomation Studio
Industry Keywords
B2C MarketingEmail MarketingCampaign TriggersCustomer Journey FlowsPerformance Metrics
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Set up, test, and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns using SFMC Content Builder and Journey Builder
- Build email layouts using existing templates and blocks
- Configure styles, image paths, UTMs, links, and alt texts
- Understand Data Extension structures and basic data logic for B2C segmentation
- Implement personalization strings and dynamic content logic
- Perform basic HTML/CSS tweaks to fix email rendering issues
- Define, schedule, and maintain campaign triggers, frequency rules, entry/exit criteria, and automated flows in Journey Builder and Automation Studio
- Plan and execute A/B and multivariate tests
- Monitor and analyze campaign performance metrics, including Open Rate, CTR, Conversion Rate, Unsubscribes, and Deliverability
- Provide actionable insights and reports against defined KPIs
- Collaborate with UI/UX Designers, Content Creators, Data/BI, and SFMC Developers
- Perform content, functional, and logical QA before launch
Requirements
What you’ll need- 1–3 years of experience as an Email Campaign Manager, CRM Specialist, or Marketing Automation Specialist in a B2C environment
- Hands-on experience with Salesforce Marketing Cloud (SFMC), specifically Content Builder and Journey Builder (Must-have)
- Strong understanding of email marketing KPIs and analytics
- Experience running A/B tests to optimize performance
- Basic HTML & CSS knowledge for email troubleshooting/formatting
- Good understanding of relational data structures, including Data Extensions and primary keys
- Familiarity with email deliverability best practices
- Familiarity with web asset preparation, image optimization, and naming conventions
- Strong logical thinking and ability to define business rules and customer journey flows
- High attention to detail and a QA-first mindset
- Fluent English, written and spoken
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account GlassesUSA.com Website LinkedIn All Job Openings 201 - 500 employees Founded 2008 🏥 Healthcare 📦 Logistics 📣 Marketing 💰 Venture Round on 2021-01 Healthcare
- Logistics
- Marketing GlassesUSA. com is an online retailer that specializes in providing a wide selection of prescription glasses, sunglasses, and contact lenses. The company offers a convenient shopping experience, allowing customers to browse through thousands of styles, utilize virtual try-on technology, and receive their eyewear at competitive prices. With a focus on quality and customer satisfaction, GlassesUSA. com aims to enhance the eyeglasses buying process with its user-friendly platform and excellent service. CRM & Marketing Automation Specialist 🔥 56 minutes ago 🏢🏡 Tel Aviv – Hybrid ⏰ Full Time 🟢 Junior ⚙️ Marketing Operations 🚫👨🎓 No degree required 👻 Ghost score 12% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Set up, test, and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns using SFMC Content Builder and Journey Builder
- Build email layouts using existing templates and blocks
- Configure styles, image paths, UTMs, links, and alt texts
- Understand Data Extension structures and basic data logic for B2C segmentation
- Implement personalization strings and dynamic content logic
- Perform basic HTML/CSS tweaks to fix email rendering issues
- Define, schedule, and maintain campaign triggers, frequency rules, entry/exit criteria, and automated flows in Journey Builder and Automation Studio
- Plan and execute A/B and multivariate tests
- Monitor and analyze campaign performance metrics, including Open Rate, CTR, Conversion Rate, Unsubscribes, and Deliverability
- Provide actionable insights and reports against defined KPIs
- Collaborate with UI/UX Designers, Content Creators, Data/BI, and SFMC Developers
- Perform content, functional, and logical QA before launch 🎯 Requirements
- 1–3 years of experience as an Email Campaign Manager, CRM Specialist, or Marketing Automation Specialist in a B2C environment
- Hands-on experience with Salesforce Marketing Cloud (SFMC), specifically Content Builder and Journey Builder (Must-have)
- Strong understanding of email marketing KPIs and analytics
- Experience running A/B tests to optimize performance
- Basic HTML & CSS knowledge for email troubleshooting/formatting
- Good understanding of relational data structures, including Data Extensions and primary keys
- Familiarity with email deliverability best practices
- Familiarity with web asset preparation, image optimization, and naming conventions
- Strong logical thinking and ability to define business rules and customer journey flows
- High attention to detail and a QA-first mindset
- Fluent English, written and spoken Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score View More Marketing Operations Manager Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Remote jobs Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources About us Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Is Remote Rocketship legit? Privacy policy Terms of service Job board SEO course Remote Job Search MasterClass Resume Review AI Apply Copilot OpenClaw job finder API docs Find jobs using your resume Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs