GlassesUSA.com

Controller

• Responsible for all Company subsidiaries, including the monthly close cycle and consolidation process.
• Responsible for the complex revenue recognition cycle, including allocations to subsidiaries.
• Own all subsidiaries GLs, including analytical process and reviews.
• Own IC charges, TP calculations and IC balances.
• Maintain IC loan schedule and workpapers.
• Maintain ASC 842 lease schedule.
• Analyze complex charges from the Company’s main suppliers.
• Own the Company’s consolidation file, including IC JEs and allocations, and ensure accuracy within reporting-period timetables under US GAAP.
• Manage the full accruals cycle of the Company and its subsidiaries.
• Manage the annual IL tax reports process.
• Work closely with the Corporate Controller on common report preparation.
• Work closely with external auditors.
• Provide professional guidance and assistance for bookkeeping staff.
• Communicate with other departments to understand the business and ensure it is properly reflected in the Company’s financial statements.
• Perform ad hoc analysis.

Subsidiaries Controller

Marketing Operations

• Set up, test, and deploy high-volume B2C promotional, triggered, and lifecycle email campaigns using SFMC Content Builder and Journey Builder
• Build email layouts using existing templates and blocks
• Configure styles, image paths, UTMs, links, and alt texts
• Understand Data Extension structures and basic data logic for B2C segmentation
• Implement personalization strings and dynamic content logic
• Perform basic HTML/CSS tweaks to fix email rendering issues
• Define, schedule, and maintain campaign triggers, frequency rules, entry/exit criteria, and automated flows in Journey Builder and Automation Studio
• Plan and execute A/B and multivariate tests
• Monitor and analyze campaign performance metrics, including Open Rate, CTR, Conversion Rate, Unsubscribes, and Deliverability
• Provide actionable insights and reports against defined KPIs
• Collaborate with UI/UX Designers, Content Creators, Data/BI, and SFMC Developers
• Perform content, functional, and logical QA before launch

Subsidiaries Controller

CRM & Marketing Automation Specialist