Director – Sponsored Advertising

Global Overview

. Own the strategic vision, operating health, and growth of the Sponsored Ads practice across multiple pods .

Posted 9/15/2026full-timeRemote • California • United StatesLead💰 $170,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading multi-tiered teams within retail media, focusing on strategic vision, performance management, and client relationship management. Proficient in leveraging advertising products and analytics platforms to drive growth and optimize campaign performance.

Highest-signal resume keywords

Retail Media Search ExperiencePeople Management ExperienceAmazon Advertising ExpertiseGoogle Ads/Paid Search ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Retail Media StrategyRevenue AccountabilityIncrementality MeasurementFull-Funnel Marketing PlanningCampaign ManagementPerformance ManagementClient Relationship ManagementTeam ScalingData AnalysisBudget Monitoring

Soft Skills

LeadershipNegotiationOrganizational SkillsPlanningPrioritization

Tools & Technologies

SkaiIntentwiseTableauMicrosoft Office SuiteExcelPowerPoint

Certifications & Qualifications

Bachelor's Degree in MarketingMBA Preferred

Industry Keywords

Sponsored AdsE-commerceOmnichannel ObjectivesRetail MediaClient Outcomes

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own the strategic vision, operating health, and growth of the Sponsored Ads practice across multiple pods
Lead a multi-tiered organization of Sr. Managers, Managers, Sr. Strategists, Strategists, and Associates
Provide direct management, coaching, and career development to Sr. Managers and Managers
Own organizational health, structure, staffing, workload distribution, pod design, and resourcing decisions
Set performance expectations and lead performance management, calibration, and promotion decisions
Build career development paths and succession plans across the team
Serve as first-line escalation point and executive sponsor for major client relationships
Integrate Sponsored Ads strategy with clients' e-commerce and omnichannel objectives
Present advertising strategy, performance results, and growth recommendations to senior leadership
Identify retail media growth opportunities beyond Amazon, including Walmart and Instacart
Define and evolve Sponsored Ads practice standards, playbooks, and best practices
Translate emerging ad products, betas, AMC/OCM, and incrementality measurement into practice-wide adoption
Champion adoption of Skai, Intentwise, Downstream, and other ad management and analytics platforms
Improve campaign management processes, reporting standards, and tooling
Partner with the VP, Advertising on annual planning, organization design, headcount, and execution of retail media strategy
Collaborate with Sales, Retail, Content, Data, and other departments
Represent Sponsored Ads in agency-wide leadership forums and provide thought leadership
Navigate ambiguity and solve complex cross-functional problems
Own revenue, retention, and growth targets; forecast and report business performance
Monitor budgets and KPI performance across all pods
Flag risks, resourcing gaps, and organizational issues with recommended solutions

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or related field; MBA preferred
8+ years retail media search experience (Amazon and Walmart required, Instacart, Target a plus)
5+ years of people management experience, including experience managing managers or multi-tiered teams
2–4 years' experience with Google Ads/paid search, enough to manage strategy and oversee a specialist or agency partner
Demonstrated track record of scaling a team or practice while maintaining strong client and business outcomes
Experience owning revenue, growth, or P&L accountability for a book of business
Deep expertise across Amazon Advertising products, including Sponsored Products, Sponsored Brands, and Sponsored Display
Proven ability to lead and develop a multi-tiered team, including managing managers
Strong executive presence and ability to influence senior internal and external stakeholders
Sophisticated understanding of full-funnel, multi-channel marketing planning and measurement, including incrementality (AMC, OCM)
Advanced analytical skills for translating complex datasets into business narratives
Skilled negotiation, organizational, planning, and prioritization skills
Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
Familiarity with Skai, Intentwise, Tableau, and similar reporting/automation platforms
Sponsorship for work visa unavailable

Benefits

Comp & perks

Variable compensation
Up to 25% travel