Global Overview

Business Development Rep

• Conduct research and analysis for key target brands and/or categories, participating in top-of-funnel prospecting activities
• Support inbound RFPs and RFIs and proactively develop custom ideas and solutions
• Conduct due diligence by analyzing brand performance on Amazon and potential for growth
• Research prospective business opportunities and measure them against GO's criteria to determine the go-forward path
• Develop a deep understanding of each brand, its competitive landscape, and key business objectives
• Deliver growth strategies through qualitative analysis and quantitative data
• Educate and consult prospective partners on Amazon retail, operations, and advertising
• Set priorities and expectations for prospective clients, own communication, and progress clients through the pitch process
• Develop and present creative, tailored, solution-oriented strategies
• Monitor Amazon marketing BETAs and programs that can benefit potential clients
• Manage contract negotiations and negotiate optimal deal terms with BD leadership and GO Finance
• Identify prospective Amazon brand partners through industry events, referrals, and refined prospecting tactics
• Proactively generate new business opportunities through specific channels
• Build relationships with emerging brands and prospective clients as an expert in driving business growth
• Monitor and manage the sales pipeline and revenue projections, providing regular insights to leadership
• Provide clients with insights on industry trends
• Collaborate with cross-functional teams to understand internal disciplines and their impact on strategic plans
• Develop business-related research requests and content for new business opportunities
• Mentor peers and contribute to a high-performing team

Manager, Business Development

Director

• Own the strategic vision, operating health, and growth of the Sponsored Ads practice across multiple pods
• Lead a multi-tiered organization of Sr. Managers, Managers, Sr. Strategists, Strategists, and Associates
• Provide direct management, coaching, and career development to Sr. Managers and Managers
• Own organizational health, structure, staffing, workload distribution, pod design, and resourcing decisions
• Set performance expectations and lead performance management, calibration, and promotion decisions
• Build career development paths and succession plans across the team
• Serve as first-line escalation point and executive sponsor for major client relationships
• Integrate Sponsored Ads strategy with clients' e-commerce and omnichannel objectives
• Present advertising strategy, performance results, and growth recommendations to senior leadership
• Identify retail media growth opportunities beyond Amazon, including Walmart and Instacart
• Define and evolve Sponsored Ads practice standards, playbooks, and best practices
• Translate emerging ad products, betas, AMC/OCM, and incrementality measurement into practice-wide adoption
• Champion adoption of Skai, Intentwise, Downstream, and other ad management and analytics platforms
• Improve campaign management processes, reporting standards, and tooling
• Partner with the VP, Advertising on annual planning, organization design, headcount, and execution of retail media strategy
• Collaborate with Sales, Retail, Content, Data, and other departments
• Represent Sponsored Ads in agency-wide leadership forums and provide thought leadership
• Navigate ambiguity and solve complex cross-functional problems
• Own revenue, retention, and growth targets; forecast and report business performance
• Monitor budgets and KPI performance across all pods
• Flag risks, resourcing gaps, and organizational issues with recommended solutions

Manager, Business Development

Director – Sponsored Advertising