Senior Sponsored Ads Strategist

Global Overview

. Partner with account teams and client leadership to understand business objectives, then build and own multi-quarter, full-funnel media strategies .

Posted 11/10/2026full-timeRemote • United StatesSenior💰 $96,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic, full-funnel media plans, particularly in Amazon Advertising and retail media channels. Proficient in analyzing large data sets to derive insights that drive business decisions and optimize campaign performance.

Highest-signal resume keywords

Amazon Advertising ProficiencyStrategic Media PlanningData Analysis and InsightsDigital Marketing ExperienceExcel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentCampaign OptimizationBudget ManagementPerformance Measurement FrameworksData Set AnalysisScenario PlanningKeyword ResearchProgrammatic Media BuyingAd Performance AuditingForecasting

Soft Skills

Communication SkillsProblem-SolvingPrioritizationMultitaskingMentoring

Tools & Technologies

Amazon Advertising SuiteMicrosoft ExcelMicrosoft PowerPointAutomation PlatformsResearch Platforms

Industry Keywords

Digital MarketingRetail MediaFull-Funnel MarketingClient LeadershipPerformance Presentations

About the role

Key responsibilities & impact

Partner with account teams and client leadership to understand business objectives, then build and own multi-quarter, full-funnel media strategies
Lead strategic planning for medium-to-large, complex clients, including budget allocation across ad types, channels, and retailers
Audit historical performance and research competitive and keyword landscapes to set strategy, targeting, and testing roadmaps
Develop forecasts, scenario plans, and measurement frameworks connecting ad performance to total business impact
Analyze and optimize campaigns proactively, turning insights into prioritized actions
Own spend pacing and set monthly campaign-level budgets
Evaluate and adopt research, automation, and execution platforms to drive efficiency and scale
Advise clients through performance presentations, insights, and recommendations
Collaborate with internal marketing and sales teams, manufacturers, and retailer representatives to solve challenges
Own sponsored ads follow-ups and deliverables
Manage multiple clients, projects, and deadlines
Mentor team members and help shape strategy, measurement, and tooling approaches

Requirements

What you’ll need

5+ years of marketing experience, with significant hands-on experience in Amazon Advertising and other retail media channels
Proven experience developing and executing strategic, full-funnel media plans for complex or enterprise-level accounts
Demonstrated ability to turn large data sets into trends, insights, and strategic recommendations that inform business decisions
Experience in digital marketing, search engine marketing, and programmatic media buying
Proficiency with the Amazon Advertising suite and related Amazon tools
Intermediate to advanced Excel skills for manipulating and analyzing large data sets
Proficiency in Microsoft Office, especially Excel and PowerPoint
Excellent written, verbal, and interpersonal communication skills, including comfort presenting to senior client stakeholders
Strong problem-solving, prioritization, and multitasking skills
Post-secondary education or equivalent experience
This role requires up to 10% travel
Sponsorship for work visa unavailable

Benefits

Comp & perks

Medical
Dental
Vision
Bonus
PTO
401K