Director of Product Marketing – Genius, Small Business & Retail

Global Payments Inc.

. Shape and scale the go-to-market strategy for Genius, driving product adoption, revenue growth and market share across priority customer segments .

Posted 10/12/2026full-timeUnited StatesLead💰 $170,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in shaping go-to-market strategies, driving product adoption, and leading high-performing product marketing teams. Proficient in leveraging market insights to influence product direction and optimize performance metrics.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentCross-Functional LeadershipAnalytical ThinkingRetail Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket SegmentationProduct Launch ManagementRevenue Growth StrategiesPerformance TrackingData AnalysisFinancial AcumenMarket Insights TranslationCommercial MindsetDeal Acceleration

Soft Skills

Team LeadershipStakeholder InfluenceCommunication SkillsStrategic ThinkingCollaboration

Industry Keywords

Retail IndustryPoint Of Sale EcosystemsMultinational OrganizationsMarket InsightsBuyer Journey

About the role

Key responsibilities & impact

Shape and scale the go-to-market strategy for Genius, driving product adoption, revenue growth and market share across priority customer segments
Lead and grow a high-performing team of product marketers
Define differentiated product positioning and messaging
Orchestrate product launches from awareness through product usage and commercial success
Build segmentation frameworks using data to identify high-potential markets and expansion paths
Turn market, customer and competitive insights into strategies influencing product direction and business outcomes
Enable sales teams with tools, narratives and experiences that strengthen the buyer journey and accelerate deal success
Track and optimize performance using win rates and adoption metrics

Requirements

What you’ll need

8+ years of experience in product marketing
Proven success launching and scaling products within multinational or global organizations
Deep understanding of the retail industry and point of sale ecosystems
Strong commercial mindset with the ability to translate market insights into growth strategies and measurable outcomes
Experience leading cross-functional initiatives and influencing senior stakeholders across product, sales and marketing
Analytical thinking and financial acumen, with the ability to size markets and prioritize opportunities effectively
Ability to work in the United States without current or future visa sponsorship
Must undergo a drug test if made a conditional offer and working in the United States

Benefits

Comp & perks

A competitive salary and benefits package that recognizes your contribution
Opportunities to grow your skills and build your career within a global business
Access to learning, development and on-the-job experiences that expand your expertise
A supportive, inclusive team environment where your ideas and input matter
Time to give back through community and charity initiatives
A global employee assistance programme to support your wellbeing
Recognition through a global platform that celebrates your achievements