Senior Analyst, Data Commercialization Strategy – GTM

Global Payments Inc.

. Conduct market, customer, partner, and competitive research .

Posted 10/13/2026full-timeAtlanta • Colorado • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in commercial strategy, product marketing, and market intelligence, with a strong ability to synthesize complex information into actionable insights and value propositions. Proficient in developing marketing plans, sales collateral, and training programs while effectively collaborating across multiple stakeholders.

Highest-signal resume keywords

Commercial StrategyProduct MarketingMarket IntelligenceSales EnablementData Commercialization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchValue Proposition DevelopmentMessaging FrameworksBusiness Case DevelopmentPresentation CreationTraining Program DesignAnalytical SkillsProblem-Solving Skills

Soft Skills

Excellent Communication SkillsCollaborationOrganizational SkillsCuriosity

Industry Keywords

FintechDataAnalyticsSaaSAdvertising TechnologyMarketing TechnologyDigital Commerce

About the role

Key responsibilities & impact

Conduct market, customer, partner, and competitive research
Identify priority segments, use cases, partnership opportunities, and emerging trends for data products
Develop value propositions, positioning, messaging frameworks, customer narratives, and use cases
Build commercialization and marketing plans for data products and partner solutions
Create sales and client-facing collateral, including presentations, solution overviews, one-pagers, customer stories, and talking points
Design and deliver training and engagement programs for Sales, Partnerships, Product, Marketing, and other commercial stakeholders
Support external partner and customer engagement through presentations, joint value propositions, workshops, and market-facing programs
Partner with Product, Data Science, Partnerships, Sales, and Marketing on positioning, launch priorities, and commercialization decisions
Develop market assessments, business cases, and strategic recommendations for leadership
Monitor market response, stakeholder feedback, content effectiveness, and commercialization results
Provide executive-ready updates and recommendations on market trends, partner opportunities, customer needs, and commercialization progress

Requirements

What you’ll need

Experience in commercial strategy, product marketing, market intelligence, consulting, partnerships, sales enablement, or go-to-market roles
Strong curiosity about markets, customers, partners, and data products
Ability to synthesize market research, customer insight, and complex product information into value propositions, messaging, and recommendations
Excellent written, verbal, and visual communication skills
Experience creating presentations, collateral, training, and strategic narratives
Comfort engaging with internal stakeholders, customers, and partners
Strong analytical and problem-solving skills
Ability to influence and collaborate across Product, Data Science, Sales, Partnerships, and Marketing in a matrixed environment
Highly organized; able to manage multiple workstreams, deadlines, and stakeholder needs
Growth mindset and desire to deepen expertise in data commercialization, product strategy, partnerships, and go-to-market execution
Experience in payments, fintech, data, analytics, SaaS, advertising technology, marketing technology, or digital commerce is a plus
If working in the United States, willingness to undergo a drug test following a conditional offer

Benefits

Comp & perks

Competitive compensation
Equal opportunity employment
Reasonable accommodations during the hiring process and to perform essential job functions
Drug testing for conditional offers of employment working in the United States