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Director, Insight & Strategy – Brand Strategy
Global Prairie. Transform complex data into impactful narratives, strategic insights, brand strategies and creative campaigns for clients .
About the role
Key responsibilities & impact- Transform complex data into impactful narratives, strategic insights, brand strategies and creative campaigns for clients
- Guide research initiatives and embed data-driven storytelling and insightful analysis in client strategies
- Work closely with researchers, strategists and creatives to develop analytically rigorous, creative strategies
- Harness data and insights to develop and oversee actionable strategies for audiences, brands and campaigns across paid, earned, owned and shared media
- Oversee and coordinate complex primary quantitative and qualitative research and secondary research projects
- Co-lead and collaborate with multidisciplinary teams to drive client deliverables
- Design and facilitate workshops for client audiences to drive strategic discussions and alignment
- Author and present proposals to sell recommended approaches
- Develop strategic recommendations in audience insights, brand strategy, campaign strategy, change management and corporate culture
- Innovate ways to visualize, craft storylines and present insights and strategic solutions
- Guide and oversee measurement and performance reporting with associated insights and strategic recommendations
- Leverage AI across all work
- Serve as a strategic consultant to internal and external client teams
- Identify and drive growth opportunities by expanding Insight & Strategy services
- Mentor Managers and Associates within the Insight & Strategy team
Requirements
What you’ll need- 8+ years of experience
- Prior roles in marketing, account planning, communications, brand strategy, data analytics, consulting or a related field
- Willingness and availability to travel occasionally
- Experience with data analytics and AI platforms such as MRI Simmons, Meltwater, Claude AI, Copilot and/or Chat GPT
- Experience with leading and managing qualitative and quantitative research projects
- Experience with healthcare and/or pharmaceuticals clients or companies highly preferable, but not required
- Experience with agriculture, energy and/or sustainability clients or companies highly preferable, but not required
- Entrepreneurial spirit and comfort working with best-in-class leaders
- Sophisticated strategic thinking
- Innovative and novel problem-solving skills
- Adaptability and flexibility
- Highly polished presentation and storytelling style
- Ability to counsel clients and challenge the status quo
- Ability to delve into and harness data and AI
- Emotional intelligence
- Ability to motivate and inspire
- Strong mentorship and coaching qualities
Benefits
Comp & perks- Healthcare coverage
- ESOP retirement plan
- 401k matching
- Health & Wellness stipends
- Broad range of other benefits
- Generous, industry-leading benefits
- Supportive and progressive employee programs
- Collaborative office environments
- Top percentile compensation packages
- 100% employee-owned company
- Employee ownership benefits from company success