Creative Copywriter

Global University Systems

. Develop compelling creative copy for organic and paid media, including social media, PPC, SEO, print and digital campaigns, and email journeys .

Posted 11/11/2026full-timeHyderabad • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative copywriting across multiple channels, including social media, PPC, and SEO, while utilizing emerging technologies and AI tools to enhance content quality. Strong project management and analytical skills support effective collaboration and alignment with marketing strategies.

Highest-signal resume keywords

Creative CopywritingSEO Tools ExperienceProject Management SkillsStrong Communication SkillsContent Management Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative CopywritingSEOContent MarketingPPCDigital MarketingResearch SkillsAnalytical SkillsWriting SkillsEditing SkillsProblem-Solving Skills

Soft Skills

Interpersonal SkillsTeam CollaborationAdaptability

Tools & Technologies

Microsoft OfficeSEMRushAhrefsBufferHootsuiteWordPressGenerative AI ToolsAutomation Tools

Industry Keywords

Content CalendarBrand GuidelinesDiversity, Equity and InclusionContent AuditsAP Style

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop compelling creative copy for organic and paid media, including social media, PPC, SEO, print and digital campaigns, and email journeys
Ensure consistency in tone, style, and voice across platforms and institutions
Utilize technology and AI tools to enhance the copywriting process while applying human creativity where necessary
Align written content with company goals and marketing strategies
Monitor content and copywriting trends and implement best practices
Coordinate with marketing teams to maintain a content calendar
Ensure content and communication efforts consider diversity, equity and inclusion
Contribute to regular content audits and recommend improvements based on metrics and analysis
Help manage relationships with internal brand partners
Maintain quality control, brand guideline compliance, and error-free copy
Undertake additional duties in line with business requirements at the request of the line manager

Requirements

What you’ll need

Undergraduate level or equivalent work experience
Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR
Demonstrated experience (2+ years) in a team-oriented environment
Strong research and analytical skills
Understanding of emerging technologies impacting copywriting, including generative AI, automation tools, and data analytics
Strong project management skills
Excellent communication and interpersonal skills
Proven experience working collaboratively with an international team
Strong problem-solving skills
Expertise in Microsoft Office, particularly Word and PowerPoint
Fluency in English with excellent writing and editing skills
Portfolio demonstrating writing abilities and creative skills
Demonstrated passion for the educational space
Experience with SEO tools such as SEMRush and Ahrefs
Experience with social media management tools such as Buffer and Hootsuite
Experience with content management systems such as WordPress
Experience in digital marketing, including SEO, social media advertising and content marketing
Knowledge of AP Style or other major style guides is a plus

Benefits

Comp & perks

Equal opportunities employer
Opportunity to contribute to worldwide content initiatives
Work with an international, global education organisation
Hybrid work arrangement