Creative Copywriter – Maternity Cover

Global University Systems

. Develop compelling creative copy for organic and paid social media, PPC, SEO, print and digital campaigns, and email journeys .

Posted 11/11/2026contractRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative copywriting across multiple channels, including social media, PPC, and SEO, while utilizing emerging technologies and data analytics to enhance content effectiveness. Strong project management and communication skills are essential for collaborating with diverse teams and aligning content with marketing strategies.

Highest-signal resume keywords

Creative CopywritingSEO Tools ExperienceProject Management SkillsStrong Communication SkillsFluency in English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative CopywritingSEOPPCContent MarketingData AnalyticsResearch SkillsQuality ControlContent AuditsStrategic ThinkingWriting and Editing Skills

Soft Skills

Interpersonal SkillsProblem-Solving SkillsTeam CollaborationCreativityAnalytical Skills

Tools & Technologies

Microsoft OfficeSEMRushAhrefsBufferHootsuiteWordPressGenerative AIAutomation Tools

Certifications & Qualifications

Digital Marketing QualificationWriting Qualification

Industry Keywords

Content Management SystemsDiversity, Equity, and InclusionBrand GuidelinesEducational SpaceContent Calendar

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop compelling creative copy for organic and paid social media, PPC, SEO, print and digital campaigns, and email journeys
Ensure consistency in tone, style, and voice across platforms and institutions
Use technology and AI tools to enhance the copywriting process while applying human creativity where necessary
Align written content with company goals, marketing strategies, and target-audience needs
Monitor content and copywriting trends and implement best practices
Coordinate with marketing teams to maintain a content calendar aligned with broader marketing and business goals
Ensure content and communications consider diversity, equity, and inclusion
Contribute to regular content audits and recommend improvements based on metrics and analysis
Help manage relationships with internal brand partners and provide clear, persuasive copy
Perform quality control to ensure copy follows brand guidelines and is error-free
Undertake additional duties as requested by the line manager and comply with company policies

Requirements

What you’ll need

Undergraduate level or equivalent work experience
Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR
Demonstrated experience (2+ years) in a team-oriented environment
Strong research and analytical skills
Understanding of emerging technologies including generative AI, automation tools, and data analytics
Strong project management skills
Excellent communication and interpersonal skills
Proven experience working collaboratively with an international team
Strong problem-solving skills and strategic and creative thinking
Expertise in Microsoft Office, particularly Word and PowerPoint
Fluency in English with excellent writing and editing skills
Portfolio demonstrating writing abilities and creative skills
Demonstrated passion for the educational space
Experience with SEO tools such as SEMRush and Ahrefs
Experience with social media management tools such as Buffer and Hootsuite
Experience with content management systems such as WordPress
Experience in digital marketing, including SEO, social media advertising and content marketing
Knowledge of AP Style or other major style guides is a plus
Digital marketing qualification is desirable
Writing qualification is desirable

Benefits

Comp & perks

Equal opportunities employer
Remote work arrangement (Fully Remote)