Marketing Director – Global B2C

Global University Systems

. Lead and transform a portfolio of Global University Systems brands .

Posted 11/11/2026full-timeLondon • United KingdomLead💰 £110,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand strategies that drive measurable commercial growth, leveraging deep understanding of consumer behavior and market dynamics. Proven ability to lead high-performing marketing teams and influence senior leadership while managing a portfolio of global consumer brands.

Highest-signal resume keywords

B2C Marketing LeadershipBrand Strategy DevelopmentIntegrated Campaign ManagementConsumer Behavior AnalysisHigh-Performing Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyConsumer SegmentationDigital MarketingPerformance MarketingCreative DevelopmentCustomer AcquisitionMarket IntelligenceCampaign DevelopmentROI AnalysisCommercial Growth

Soft Skills

Strategic ThinkingInfluencing LeadershipDecision-MakingChallenging Established ThinkingHigh Energy

Industry Keywords

Global MarketingConsumer Brand BuildingMulti-Market StrategyCustomer Journey ManagementMarketing Effectiveness

About the role

Key responsibilities & impact

Lead and transform a portfolio of Global University Systems brands
Shape the wider marketing capability of the Group globally
Develop a clear strategy and growth ambition for each brand
Understand consumer audiences, propositions and competitive environments across the portfolio
Identify brands requiring repositioning, investment or transformation
Balance individual brand identities with wider Group capabilities
Set priorities based on consumer opportunity and commercial potential
Define compelling brand strategies, positioning and distinctive propositions
Build creative platforms and campaigns across international markets
Strengthen awareness, consideration, preference and conversion
Use consumer insight and market intelligence to inform strategy
Build integrated strategies across brand, digital, content, social, performance and CRM
Develop audience segmentation and consumer propositions
Manage customer acquisition economics, conversion and return on marketing investment
Improve the complete consumer journey
Focus investment on channels, audiences and markets delivering the greatest return
Use data and consumer insight to improve performance
Challenge existing ways of working and introduce new thinking
Turn strategy into measurable commercial and brand growth
Raise marketing standards across the portfolio
Build and lead high-performing marketing teams
Influence senior leadership teams and make difficult decisions

Requirements

What you’ll need

Significant senior B2C marketing leadership experience within a global or multi-market organisation
Global B2C experience
Proven track record as a consumer brand builder
Experience managing multiple brands or a portfolio of consumer businesses/products
Evidence of successfully repositioning, transforming or scaling established brands
Strong understanding of consumer behaviour, segmentation and customer decision-making
Deep expertise across brand strategy, creative development, integrated campaigns, digital, social and performance marketing
Experience managing the complete B2C customer journey, from awareness and consideration through acquisition and conversion
Evidence of delivering measurable commercial growth through marketing
Experience balancing brand building with customer acquisition and performance marketing
Experience operating across multiple international markets and adapting consumer strategies accordingly
Strong commercial instincts and understanding of customer acquisition, conversion, ROI and marketing effectiveness
Experience building and leading high-performing marketing teams
Ability to combine strategic thinking with execution
Confidence working with and influencing senior leadership teams
Willingness to challenge established thinking and make difficult decisions
High energy, ambition and a strong bias towards action

Benefits

Comp & perks

25 days annual leave plus bank holidays
Hybrid or flexible working arrangements
Contributory Pension Scheme: 5% personal contribution and 3% company contribution
Private Medical Insurance
Season Ticket Loan
Eye Care Vouchers
Training and Development opportunities, including FutureLearn short courses and Group-wide professional development programmes
Staff Discount Scheme via My Rewards Hub
Employee Assistance Programme
Refer a Friend Scheme for staff members
Tuition Support, including discounts and sponsorship opportunities at select GUS institutions