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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading digital monetization strategies and evolving B2B advertising ecosystems, with a strong focus on consumer experience and operational efficiency. Proficient in managing complex technology environments and integrating diverse systems to drive business outcomes.
Highest-signal resume keywords
Salesforce Platform ImplementationB2B Commercial JourneysAgile Environment LeadershipData and Artificial Intelligence ApplicationCRM and Enterprise Integrations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technology LeadershipSoftware Engineering KnowledgeComplex Technology Ecosystem ManagementSubscription Business ExperienceDigital Platform Monetization
Soft Skills
Stakeholder AlignmentTeam LeadershipOperational Excellence
Tools & Technologies
Sales CloudMarketing CloudMedia CloudData CloudMuleSoftTableauERP Integrations
Industry Keywords
Media EcosystemAdvertisingAdtechMartechDigital Sales Channels
Tech Stack
Tools & technologiesCloudERPOracleTableau
About the role
Key responsibilities & impact- Lead the strategy and evolution of digital monetization platforms, connecting business, product, and technology priorities.
- Evolve the B2B Advertising ecosystem, strengthening capabilities for advertisers, commercial partners, and Globo’s advertising models.
- Lead the evolution of the subscription sales journey across digital platforms, focusing on consumer experience, conversion, and monetization.
- Ensure an integrated view of monetization platforms and journeys, balancing business needs, advertiser and consumer experience, scalability, and technological advancement.
- Own the platforms supporting digital sales channels and the commercial core, including CRM, billing, fraud prevention, orchestration, and integrations between systems.
- Drive the integrated evolution of market solutions and proprietary systems, taking architecture, stability, and scalability into account.
- Partner with Business, Product, Technology, and Adtech teams to turn challenges and opportunities into a platform evolution agenda.
- Lead teams and manage vendors, contracts, budgets, and transformation priorities.
Requirements
What you’ll need- Solid experience in technology leadership roles, working closely with business teams and connecting technology decisions to commercial strategy.
- Deep experience with Salesforce, including platform implementation, support, and operations, preferably in B2B commercial journeys.
- Strong knowledge of software engineering and experience managing environments that combine market solutions and proprietary systems.
- Experience with CRM, sales platforms, billing, data, and enterprise integrations.
- Ability to lead complex technology ecosystems and multidisciplinary teams while balancing operational excellence and transformation.
- Experience working in agile environments and aligning diverse stakeholders around shared priorities.
- Ability to apply data and artificial intelligence to the evolution of products and platforms and to operational efficiency, always connected to business outcomes.
- Experience with Sales Cloud, Marketing Cloud, and Media Cloud.
- Knowledge of Data Cloud, MuleSoft, Tableau, and ERP integrations.
- Experience in environments combining Salesforce, Oracle, and proprietary platforms.
- Background in the media, advertising, Adtech, or Martech ecosystems.
- Knowledge of workflows and technologies related to inventory, catalog, creative assets, and ad delivery.
- Experience with subscription businesses, digital platforms, or other models involving complex relationship and monetization journeys.