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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading market research projects focused on Brand Lift, Brand Tracking, and Recall, with strong analytical skills to evaluate methodologies and results. Proficient in transforming data into actionable insights and narratives that drive business value.
Highest-signal resume keywords
Market Research ExperienceBrand Lift AnalysisQuantitative Research AnalysisAdvanced Proficiency in PowerPointAdvanced Proficiency in Excel
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand LiftBrand TrackingRecall StudiesQuantitative Research AnalysisData EvaluationResearch MethodologiesData AnalysisProject ManagementDigital Media MetricsStatistical Analysis
Soft Skills
Critical ThinkingAnalytical SkillsOrganizational SkillsVerbal CommunicationWritten Communication
Industry Keywords
Market ResearchDigital EcosystemMedia MetricsCommunications MetricsSponsorship Impact
About the role
Key responsibilities & impact- Lead research projects focused on Brand Lift, Brand Tracking, Recall, and other studies designed to build and monitor brand metrics, supporting the assessment of sponsorship impact
- Work with various research methodologies and study designs, taking into account the specific characteristics of campaigns and media environments, particularly within the digital ecosystem
- Manage a high volume of research projects simultaneously, overseeing each project from briefing and study design through to delivery of results
- Serve as the direct point of contact for research institutes and partners, ensuring compliance with quality standards and consistency across data collection, tabulation, processing, and analysis
- Critically review results, identifying inconsistencies, opportunities for further investigation, and key learnings from each study
- Meet delivery schedules and maintain ongoing communication with teams and internal clients
- Develop analyses and storytelling based on results, transforming data into narratives that create value for the business and its clients
- Propose improvements to studies, methodologies, and analyses to enhance the quality and relevance of deliverables
Requirements
What you’ll need- Bachelor’s degree in Marketing, Social Sciences, Advertising, Communications, or a related field
- Experience in market research, preferably with studies related to brands, communications, advertising, or media
- Experience analyzing quantitative research results and selecting information relevant to the business
- Familiarity with research conducted in digital environments and with media and communications metrics
- Ability to critically evaluate methodologies, datasets, and results provided by research institutes and partners
- Critical thinking, an investigative mindset, and strong analytical skills
- Strong organizational skills and autonomy to manage multiple projects simultaneously
- Strong verbal and written communication skills
- Advanced proficiency in PowerPoint and Excel
- Experience in market research, preferably with previous experience at a market research institute
- Knowledge of or experience with Brand Lift, Brand Tracking, Recall, and related studies
- Familiarity with concepts and metrics within the digital media ecosystem
Benefits
Comp & perks- 100% remote recruitment processes
- Applications welcomed from anywhere in Brazil and around the world
- An inclusive, welcoming environment that values diversity
- Opportunities to work with content, news, business, and technology
- Participation in innovation and digital transformation projects