Mid-Level Sports Marketing Analyst

Globo

. Plan, execute, and monitor marketing strategies and campaigns for sports content, events, and properties .

Posted 9/22/2026full-timeRio de Janeiro • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing integrated marketing strategies and campaigns within the sports industry, leveraging digital marketing, social media, and performance analysis to drive results. Capable of managing relationships with diverse stakeholders and producing data-driven insights for strategic decision-making.

Highest-signal resume keywords

Integrated Marketing CampaignsDigital Marketing StrategyProject ManagementKPI TrackingInfluencer Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ExecutionPerformance AnalysisData-Driven RecommendationsSocial Media ManagementContent PlanningBudget TrackingVideo EditingSports CoverageEvent Management

Soft Skills

Strong Presentation SkillsCollaborationAnalytical MindsetRelationship ManagementVersatility

Tools & Technologies

Digital Performance Monitoring ToolsSocial Media PlatformsProject Management SoftwareData Analysis ToolsVideo Editing Tools

Industry Keywords

Sports MarketingSports ContentInfluencer RelationshipsMedia OutletsSports ClubsLeaguesFederationsBrand ActivationsCommunicationsTelevision

About the role

Key responsibilities & impact

Plan, execute, and monitor marketing strategies and campaigns for sports content, events, and properties
Develop integrated communication and marketing plans connecting sports content, social media, influencer marketing, media, and activations
Lead end-to-end sports projects by structuring timelines, tracking deliverables, aligning expectations, and ensuring execution
Collaborate with Globo’s partner teams, including Sales, Product, Sports Rights, Communications, and Press Relations
Liaise with agencies, suppliers, influencers, and external partners
Develop strategies for digital channels and social media, monitoring performance and optimization opportunities
Monitor campaign and project metrics and KPIs, producing data-driven analyses and recommendations
Prepare executive presentations, reports, and strategic materials
Support budget tracking for projects
Participate in real-time coverage of sports events, according to the assigned schedule

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Advertising, Journalism, Business Administration, or a related field
Proven experience in the sports industry, in marketing, communications, content, planning, or sports-related projects
Experience planning and executing marketing and communication campaigns
Experience with digital marketing, social media, and project management
Ability to lead projects in an integrated manner, from planning through results measurement
Experience managing relationships with multiple internal and external stakeholders
Knowledge of digital metrics, performance analysis, and KPI tracking
Versatile profile with the ability to work across different marketing and communications functions
Strong affinity with the sports world and sufficient knowledge to work independently
Interest in sports, television, and digital platforms
Experience with sports clubs, leagues, federations, production companies, media outlets, or sports content operations
Experience in sports social media combined with planning, strategy, or digital marketing
Experience developing and managing integrated communication and marketing campaigns
Knowledge of influencer marketing and experience building relationships with creators and influencers
Strong presentation skills, including the preparation of executive presentations, communication plans, and campaign strategies
Knowledge of data analysis and digital performance monitoring tools
Basic knowledge of video editing tools
Experience with sports coverage, brand activations, events, or special projects
Analytical mindset with the ability to turn data and results into strategic recommendations

Benefits

Comp & perks

100% remote recruitment processes
Applications encouraged from anywhere in Brazil and around the world
Inclusive, welcoming, and diversity-focused environment
Opportunities to develop and work across content, news, business, and technology
Position also open to candidates with disabilities