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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on event marketing, including budget management, KPI tracking, and process optimization. Proven ability to collaborate cross-functionally and drive revenue through innovative event strategies in high-growth environments.
Highest-signal resume keywords
B2B Marketing ExperienceEvent MarketingBudget ManagementSalesforce FamiliarityProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningROI AnalysisKPI TrackingLead CaptureAccount-Based MarketingPerformance Metrics ReportingMarketing AutomationData OptimizationPipeline GenerationRevenue Attribution
Soft Skills
Cross-Functional CollaborationOrganizational SkillsAnalytical MindsetExecutive PresenceProcess Improvement
Tools & Technologies
CRM SystemsMarketing Automation PlatformsSalesforce
Industry Keywords
B2B SaaSField MarketingTradeshowsHigh-Growth EnvironmentsStartup Experience
About the role
Key responsibilities & impact- Partner with Sales leadership to align event investments to territory and account priorities
- Develop scalable playbooks for event planning, activation, and follow-up
- Build and manage event budgets with strong ROI discipline
- Create standardized processes for planning, tracking, and post-event follow-up
- Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
- Drive pre-event enablement and post-event follow-up rigor across Sales teams
- Define and track KPIs including pipeline generated and influenced, revenue attribution, cost per opportunity, event ROI, and meeting conversion rates
- Deliver executive-level reporting and insights
- Continuously optimize channel mix based on performance data
- Leverage marketing automation and CRM systems to measure impact
- Design and execute extraordinary in-person experiences and innovative events
- Collaborate with sales and leadership to accelerate deals and deepen customer relationships
Requirements
What you’ll need- 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
- Experience owning and executing large-scale tradeshows and high-volume field programs
- Demonstrated success driving pipeline and revenue through event programs
- Experience managing budgets and forecasting ROI
- Proven people manager with experience leading and developing direct reports
- Experience in high-growth B2B SaaS environments
- Familiarity with Salesforce and marketing automation platforms
- Experience at a startup or hyper-growth company is preferred
- Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams
- Strong analytical and operational mindset; comfortable working in CRM and marketing automation systems
- Ability to operate both strategically and tactically
- Exceptional cross-functional collaboration skills
- Highly organized with strong project management capabilities
- Strong executive presence and comfort presenting performance metrics to leadership
- Passion for process improvement and scalable systems
Benefits
Comp & perks- Remote work arrangement
- Inclusive workplace
- Equal opportunity employment
- Environment free from discrimination and harassment