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GMR Marketing

Senior Social Media Analyst – Temporary

GMR Marketing

. Support the growth and optimization of influencer and social media programs for a major retail client .

Posted 10/20/2026contractRemote • Wisconsin • United StatesSenior💰 $50 - $70 per hourWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in influencer and social media analytics, with a strong ability to design measurement frameworks, analyze performance data, and develop actionable insights. Proficient in evaluating influencer impact and monitoring social sentiment to support brand reputation management.

Highest-signal resume keywords
Influencer AnalyticsSocial Media Measurement FrameworksPerformance Data AnalysisKPI DevelopmentSocial Sentiment Monitoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Influencer MetricsCampaign Performance ReportingData AnalysisBenchmark DevelopmentSocial Media Algorithms
Soft Skills
AdaptabilityCommunicationCritical Thinking
Tools & Technologies
Social Measurement ToolsThird-Party Vendor Management
Industry Keywords
Cultural RelevanceCommunity TrustReputation Management

About the role

Key responsibilities & impact
  • Support the growth and optimization of influencer and social media programs for a major retail client
  • Work with the Head of Research and Strategy Lead to design measurement frameworks
  • Conduct social audits and influencer analysis
  • Analyze performance data and translate findings into actionable recommendations
  • Develop benchmarks, identify KPIs, set goals, and educate the broader team
  • Evaluate influencer impact across cultural relevance, long-term equity, and community trust
  • Create reports detailing campaign performance, successes, failures, and causes
  • Track metrics and talent performance over time to identify trends and patterns
  • Present insights to clients and leadership
  • Monitor social sentiment in real time and flag potential reputation crises
  • Evaluate, onboard, and manage social measurement tools and third-party vendors

Requirements

What you’ll need
  • Strong background in influencer and social media analytics
  • Ability to adapt to evolving social media algorithms and measurement tools
  • Understanding of measuring organic and paid influencer campaign performance
  • Deep understanding of metrics available on each social platform
  • Ability to design reliable measurement frameworks
  • Fluency in influencer metrics and performance data analysis
  • Ability to develop benchmarks, identify KPIs, and set goals
  • Ability to evaluate influencer impact across cultural relevance, long-term equity, and community trust
  • Ability to create intuitive campaign performance reports
  • Ability to monitor sentiment and identify brand and talent reputation issues
  • Ability to evaluate and manage social measurement tools and third-party vendors

Benefits

Comp & perks
  • Hourly rate of $50–$70 per hour
  • Temporary assignment through January 2027
  • Inclusive workplace valuing every background and perspective