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Senior Social Media Analyst – Temporary
GMR Marketing. Support the growth and optimization of influencer and social media programs for a major retail client .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in influencer and social media analytics, with a strong ability to design measurement frameworks, analyze performance data, and develop actionable insights. Proficient in evaluating influencer impact and monitoring social sentiment to support brand reputation management.
Highest-signal resume keywords
Influencer AnalyticsSocial Media Measurement FrameworksPerformance Data AnalysisKPI DevelopmentSocial Sentiment Monitoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer MetricsCampaign Performance ReportingData AnalysisBenchmark DevelopmentSocial Media Algorithms
Soft Skills
AdaptabilityCommunicationCritical Thinking
Tools & Technologies
Social Measurement ToolsThird-Party Vendor Management
Industry Keywords
Cultural RelevanceCommunity TrustReputation Management
About the role
Key responsibilities & impact- Support the growth and optimization of influencer and social media programs for a major retail client
- Work with the Head of Research and Strategy Lead to design measurement frameworks
- Conduct social audits and influencer analysis
- Analyze performance data and translate findings into actionable recommendations
- Develop benchmarks, identify KPIs, set goals, and educate the broader team
- Evaluate influencer impact across cultural relevance, long-term equity, and community trust
- Create reports detailing campaign performance, successes, failures, and causes
- Track metrics and talent performance over time to identify trends and patterns
- Present insights to clients and leadership
- Monitor social sentiment in real time and flag potential reputation crises
- Evaluate, onboard, and manage social measurement tools and third-party vendors
Requirements
What you’ll need- Strong background in influencer and social media analytics
- Ability to adapt to evolving social media algorithms and measurement tools
- Understanding of measuring organic and paid influencer campaign performance
- Deep understanding of metrics available on each social platform
- Ability to design reliable measurement frameworks
- Fluency in influencer metrics and performance data analysis
- Ability to develop benchmarks, identify KPIs, and set goals
- Ability to evaluate influencer impact across cultural relevance, long-term equity, and community trust
- Ability to create intuitive campaign performance reports
- Ability to monitor sentiment and identify brand and talent reputation issues
- Ability to evaluate and manage social measurement tools and third-party vendors
Benefits
Comp & perks- Hourly rate of $50–$70 per hour
- Temporary assignment through January 2027
- Inclusive workplace valuing every background and perspective