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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading GEO strategy, integrating technical SEO, content, and digital PR to enhance brand visibility and performance. Proven ability to manage teams, develop strategic insights, and execute data-driven initiatives in generative search environments.
Highest-signal resume keywords
Technical SEOGenerative Search PlatformsClient Strategy LeadershipTeam Management and MentoringData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOContent StrategyDigital PRStructured DataEntity OptimizationExperimentationInformation RetrievalTopical AuthorityAI VisibilityOrganic Performance
Soft Skills
Client Relationship ManagementInfluencing StakeholdersCollaborationStrategic InsightCommunication
Industry Keywords
GEO StrategyBrand VisibilityCitationsAuthoritySearch BehaviorPerformance MetricsCompetitive AnalysisContent AnalysisEntity SignalsBusiness Outcomes
About the role
Key responsibilities & impact- Lead GEO strategy for a portfolio of enterprise and growth-stage clients, connecting AI-search opportunities to business goals
- Translate agency GEO frameworks into roadmaps across technical SEO, content, Digital PR, structured data, and entity optimization
- Design and oversee experiments testing brand visibility, citations, and authority in generative search experiences
- Partner with SEO, Content, Digital PR, Analytics, and Product teams on integrated programs
- Identify changes across AI search platforms and provide actionable recommendations
- Set strategic quality, prioritization, and documentation standards across GEO engagements
- Own senior-level client relationships and explain changes in search behavior and discovery
- Guide account teams through planning, delivery, and performance conversations
- Review GEO deliverables, roadmaps, and reporting
- Turn pilots and wins into repeatable initiatives and case studies
- Manage, coach, and develop GEO Senior Managers and Strategists
- Create workflows, briefs, and quality standards for consistent execution at scale
- Collaborate with discipline leaders to embed GEO best practices across owned-media work
- Support resource planning and staffing for GEO programs
- Partner with Sales and Marketing on GEO scopes, proposals, and thought-starter materials
- Contribute strategic insight to new-business conversations and identify GEO opportunities
- Develop case studies, proof points, and service refinements
- Contribute to internal education on generative search
- Define GEO success metrics, including AI visibility, citations, entity signals, organic performance, and business outcomes
- Partner with Analytics on decision-ready reporting
- Use competitive, content, and entity analysis to prioritize work improving brand presence
Requirements
What you’ll need- 5+ years of experience in SEO, content strategy, digital PR, or a related search discipline, with demonstrated experience leading client strategy
- Strong understanding of technical SEO, information retrieval, structured data, topical authority, and how LLM-powered search experiences surface information
- Working familiarity with generative search platforms and the evolving ways users discover, evaluate, and trust brands
- Ability to turn ambiguous platform changes and complex data into focused strategies, priorities, and next steps
- Ability to balance innovation with disciplined measurement, using experimentation and evidence to prove value
- Experience managing or mentoring high-performing teams and collaborating across SEO, Content, Digital PR, Analytics, and Product
- Comfortable leading senior client conversations, influencing internal stakeholders, and elevating the work around you
- One-page cover letter required alongside resume; applications without it will not be reviewed
- Unable to sponsor or transfer employment visas for this position
Benefits
Comp & perks- Competitive compensation
- Flexible work environment
- Medical, dental, and vision insurance
- Unlimited paid time off
- 401(k) with company match
- Company-paid life and disability insurance
- Paid parental leave
- A collaborative culture with autonomy and ownership
- Employee wellness programs and additional perks