Business Development Manager – China

gocertify • Your brand. Your offers. Your data 🤝

. Build and prioritise a target list of Chinese consumer brands with UK or international growth potential .

Posted 9/19/2026full-timeLondon • United KingdomMid-LevelSenior💰 £40,000 - £45,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates fluency in Mandarin and professional-level English, with a strong background in B2B sales and business development. Capable of managing pipelines, building relationships with Chinese brands, and executing effective go-to-market strategies.

Highest-signal resume keywords

Fluent MandarinB2B Sales ExperiencePipeline ManagementRelationship Building with Chinese BusinessesProduct Demonstration Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business DevelopmentCommercial NegotiationOpportunity CreationAccount ResearchSales Forecasting

Soft Skills

Confidence in Client ConversationsIndependence in Territory ManagementStrong Follow-Up Skills

Tools & Technologies

WeChatLinkedInEmailGocertify

Industry Keywords

EcommerceRetailAffiliate MarketingPerformance MarketingSaaS

About the role

Key responsibilities & impact

Build and prioritise a target list of Chinese consumer brands with UK or international growth potential
Create opportunities through outbound, WeChat, LinkedIn, email, events, introductions and partner networks
Find and build relationships with relevant contacts
Meet priority brands in China and attend relevant industry events
Own opportunities from first conversation through discovery, demo, negotiation and close
Understand prospects’ international growth, customer acquisition and promotions strategies
Demo Gocertify in Mandarin and English and tailor the commercial case
Manage stakeholders, follow up consistently and maintain pipeline and forecast information
Share market learnings about Chinese brands, buying processes, objections and competitors
Improve Gocertify’s positioning and sales approach in the Chinese market
Build Mandarin-language sales materials, case studies and other assets
Coordinate handover to Client Success and support partners through onboarding and implementation
Feed onboarding questions and friction back to the wider team
Help shape Gocertify’s China go-to-market strategy

Requirements

What you’ll need

Fluent Mandarin and professional-level English
Experience in B2B sales, business development or partnerships
Evidence of creating opportunities yourself through outbound, networking, introductions or account research
Experience progressing commercial opportunities through discovery, demo, negotiation and close
Confidence running product demonstrations and commercial conversations with prospective clients
Experience building relationships with Chinese businesses and a strong understanding of how commercial relationships are developed in China
Strong pipeline management, with clear follow-up, prioritisation and forecasting
Comfort managing your own territory or pipeline with a high level of independence
Experience using different routes to create opportunities, including digital outreach, networking and face-to-face relationship building
Experience in ecommerce, retail, affiliate/performance marketing, SaaS, loyalty or related technology would help you get up to speed more quickly, but is not required
UK-based availability
Ability to work UK and Chinese working-hour overlaps and travel regularly to China

Benefits

Comp & perks

25 days annual leave + UK bank holidays
Private health insurance with AVIVA, including optical and dental cashback and the option to self-fund partners/dependents
EMI share options
Work-from-home budget
Flexible remote work in many countries around our core hours, 10am-4pm UK
Unlimited access to coworking spaces in 48+ countries through Hubble
Access to incredible Gocertify offers