Senior Acquisition, B2C Marketing Expert

GOJobs

. Own the end-to-end retention of Gojobbers on assignment through proactive follow-up, lifecycle CRM, and community engagement .

Posted 10/12/2026full-timeAix-en-Provence • FranceSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and lifecycle marketing with a focus on B2C retention strategies, utilizing data literacy for cohort analysis and automation tools to enhance community engagement and streamline processes.

Highest-signal resume keywords

CRM ExperienceLifecycle MarketingData LiteracyAutomation ToolsCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Cohort AnalysisPerformance MonitoringScenario ArchitectureProcess AutomationReporting

Soft Skills

Excellent Communication SkillsInterpersonal SkillsProactive MindsetListening Skills

Tools & Technologies

OmniBatchMakeGenerative AI

Industry Keywords

B2C RetentionMarketplace EnvironmentField-Service Environment

About the role

Key responsibilities & impact

Own the end-to-end retention of Gojobbers on assignment through proactive follow-up, lifecycle CRM, and community engagement
Lead the Gojobber support journey: assignment onboarding, progress check-ins, and end-of-assignment follow-up
Refine the identification of early warning signals and risk triggers
Own the drop-off process, its automation, and its performance indicators
Administer the Batch platform, including scenario architecture, tone of voice, compliance, and performance monitoring through Omni
Automate sequences across the Gojobber scope
Roll out the Ambassador program, drop-in sessions, and content strategy
Leverage review feedback as a source of retention insights and lead the Gojobber NPS plan for workers on assignment
Become the primary point of contact for Gojobbers regarding assignment follow-up, replacing KAMs
Produce and distribute regular reports to KAMs, SADs, and B2B clients
Measure the amount of KAM time freed up
Design and operate automations, including Batch scenarios, drop-off triggers, a proactive follow-up web app, and reporting

Requirements

What you’ll need

5–8 years of experience in CRM, lifecycle marketing, or B2C retention, ideally in a marketplace or field-service environment
Data literacy, including cohort analysis and experience with Omni or an equivalent tool
Interest in no-code tools such as Make and generative AI for workflow automation
Excellent written and verbal communication skills in French
Strong listening and interpersonal skills, with the ability to engage a community and collaborate with field teams and KAMs
Professional proficiency in English (B2)
A proactive mindset and the ability to challenge existing processes to simplify them

Benefits

Comp & perks

Competitive compensation based on your experience and profile
Flexible remote-work policy (2 days per week, with additional flexibility as needed)
Swile meal card worth €9 per day, 55% funded by Gojob
6 weeks of paid leave
Excellent health and disability insurance coverage
50% reimbursement of public transportation costs
€150 annual sports, culture, and wellness allowance
Vacation bonus
Free shuttle service between Marseille Saint-Charles train station and the Aix offices on Mondays and Tuesdays