Marketing Coordinator – Brand Experience, Open to People with Disabilities

GOL Linhas Aéreas

. Lead and develop the team, ensuring clarity of roles, priorities, autonomy, collaboration, and excellence in delivery .

Posted 11/10/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading teams and managing integrated marketing initiatives, with a strong focus on project management, budget oversight, and stakeholder collaboration. Proficient in developing brand experiences and optimizing operational efficiency while ensuring compliance and strategic alignment.

Highest-signal resume keywords

Team LeadershipProject ManagementBudget ManagementBrand ExperienceStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingBrand ExperienceEvents ManagementSponsorshipsPortfolio ManagementKPI TrackingRisk ManagementNegotiationStrategic PlanningData Analysis

Soft Skills

CollaborationCommunicationProblem-SolvingInnovationContinuous Improvement

Tools & Technologies

Microsoft 365TrelloPowerPointExcel

Certifications & Qualifications

PMO CertificationProject Management CertificationAgile Methodologies Training

Industry Keywords

B2B MarketingTrade MarketingBrandingCustomer ExperienceComplianceMarketing Strategy

About the role

Key responsibilities & impact

Lead and develop the team, ensuring clarity of roles, priorities, autonomy, collaboration, and excellence in delivery
Coordinate the Events, Sponsorships, Activations, Airports, B2B, and Partner-related workstreams in an integrated manner, connecting initiatives to the Marketing strategy and business objectives
Serve as the discipline’s PMO, managing the portfolio, calendar, pipeline, priorities, timelines, owners, KPIs, dependencies, and risks
Define project priorities and resource allocation based on business impact, strategic relevance, complexity, team capacity, budget, and timing
Coordinate end-to-end Brand Experience projects, ensuring brand consistency, quality of experience, operational efficiency, and adherence to deadlines
Assess event, sponsorship, and activation opportunities based on objectives, target audiences, strategic alignment, deliverables, investment, and expected return
Coordinate branding and customer experience initiatives at airports, including communications, merchandising, visual identity, route and base launches, and special projects
Plan Marketing initiatives for B2B and Partners in collaboration with commercial teams, strengthening relationships, experience, and value creation for the business
Manage the discipline’s consolidated budget, monitoring planning, committed amounts, actual spend, forecast, and optimization opportunities
Ensure project governance and compliance with internal processes involving Compliance, Legal, Procurement, Finance, and other relevant areas
Develop and strengthen relationships with internal teams, airport operators, institutional and commercial partners, agencies, suppliers, and other stakeholders
Lead negotiations and support decisions related to scope, investment, deliverables, suppliers, and partnership models
Consolidate KPIs and results, translating data and learnings into recommendations to improve initiatives and support decision-making
Represent the area in executive meetings and forums, supporting Management in developing recommendations, guidance, and decisions
Promote innovation, process simplification, and continuous improvement, increasing delivery efficiency, predictability, and quality

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
Solid experience in Marketing, preferably in Brand Experience, Events, Sponsorships, Activations, Branding, Trade Marketing, B2B, or related areas
Previous experience leading and developing teams
Experience with PMO, project management, and portfolio management, including planning, prioritization, timelines, KPIs, and risk management
Experience managing budgets, forecasts, suppliers, agencies, contracts, and negotiations
Ability to manage multiple projects simultaneously and work with stakeholders at different levels
Fluent English: Required
Fluent Spanish: Required
Advanced PowerPoint skills, with the ability to develop executive presentations, strategic narratives, and business cases
Advanced Excel skills, with proficiency in analysis, KPI tracking, financial controls, and budget monitoring
Proficiency in organizational and project management tools such as Trello or similar platforms, as well as the Microsoft 365 environment
Courses, certifications, or additional training in PMO, Project Management, Agile methodologies, or Portfolio Management will be considered an advantage
Postgraduate degree, MBA, or specialization in Marketing, Branding, Business Management, or Project Management will be considered an advantage

Benefits

Comp & perks

Travel benefit with domestic and international airline tickets at special discounts for you, your family, and friends
Health insurance
Dental insurance
Group life insurance
Meal voucher
Food allowance
Transportation allowance
Wellhub or TotalPass
Partnership club with hundreds of affiliated companies
Birthday day off
Profit-sharing program (PPR)
Hybrid work model: 4 days onsite and 1 day remote