Senior Marketing Analyst – Brand Experience

GOL Linhas Aéreas

. Lead high-complexity Events, Sponsorships, and Activations projects, from briefing, planning, and strategic development through negotiation, execution, post-event activities, and results measurement .

Posted 11/10/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing high-complexity events and sponsorship projects, with a strong focus on strategic planning, budget management, and stakeholder collaboration. Proficient in developing impactful brand experiences and ensuring compliance with governance and performance indicators.

Highest-signal resume keywords

Event ManagementBudget ManagementStakeholder Relationship ManagementStrategic PlanningNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Project ManagementFinancial ControlsEvent Performance IndicatorsBrief PreparationScope Development

Soft Skills

Organization SkillsInfluencing SkillsCollaboration SkillsProblem-Solving SkillsExecutive Communication

Tools & Technologies

PowerPointGoogle SlidesExcelGoogle Sheets

Certifications & Qualifications

Postgraduate Studies in MarketingPostgraduate Studies in Project ManagementPostgraduate Studies in Events

Industry Keywords

Brand ExperienceSponsorship ManagementB2B EventsTrade ShowsCompliance Requirements

About the role

Key responsibilities & impact

Lead high-complexity Events, Sponsorships, and Activations projects, from briefing, planning, and strategic development through negotiation, execution, post-event activities, and results measurement
Structure timelines, scope, budget, responsibilities, risks, stakeholders, deliverables, and success criteria
Develop the strategic rationale for projects, connecting business objectives, brand positioning, audience, experience, expected impact, and investment
Work on projects for different brands, business units, and audiences across the GOL and ABRA Group
Plan and execute proprietary, institutional, B2B, brand experience, activation, trade show, conference, launch, opening, international, and special events
Manage sponsorship projects, including opportunity assessment, negotiation of deliverables, activation plans, execution, and measurement
Develop experiences and activations to drive engagement, relationships, content, and business value
Lead negotiations with agencies, suppliers, sponsored properties, business partners, and other stakeholders
Manage budgets, financial controls, investment predictability, and efficiency
Collaborate with Brand, Communications/PR, Social, CRM, Sales, Legal, Compliance, Procurement, Finance, CX, and other teams
Manage agencies and suppliers, ensuring alignment on briefings, quality, timelines, budgets, and SLAs
Identify operational, financial, reputational, and brand risks, and propose mitigation plans
Ensure compliance with policies, processes, brand guidelines, governance, and compliance requirements
Prepare executive presentations, recommendations, and business cases
Consolidate KPIs, results, learnings, and recommendations during the post-project phase
Identify opportunities for standardization, efficiency, replication, and scalability
Serve as a technical reference for more junior professionals

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Public Relations, Events, or a related field
Experience managing budgets, investments, and financial controls
Knowledge of project management, timelines, and work plans
Experience managing agencies, production companies, and suppliers
Ability to prepare briefs, scopes, and responsibility matrices
Knowledge of event and sponsorship performance indicators
Proficiency in PowerPoint/Google Slides and Excel/Google Sheets
Advanced or fluent English and Spanish
Availability for domestic and international travel and on-site event work
Ownership and autonomy in managing projects
Strong organization, planning, and prioritization skills
Strategic perspective and focus on value creation
Influencing, collaboration, and stakeholder relationship-management skills
Executive maturity and negotiation skills
Ability to anticipate risks and solve problems under pressure
Executive communication and presentation skills
Curiosity and awareness of trends in Brand Experience, events, and entertainment
Commitment to executional excellence and a continuous-improvement mindset
Postgraduate studies or certifications in Marketing, Branding, Project Management, or Events are a plus

Benefits

Comp & perks

Travel Benefit: domestic and international airfare at special discounted rates for you, your family, and friends
Health insurance
Dental insurance
Group life insurance
Meal voucher
Food allowance
Transportation allowance
Wellhub or TotalPass
Partnership club with hundreds of participating companies
Birthday day off
Profit-sharing program (PPR)
Work model: Hybrid 4x1 (in-office Monday through Thursday; work from home on Friday)