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Freelance Copywriter
Golden Hire. Design and write marketing materials for a maximum of two to three clients .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in direct-response and conversion-focused copywriting, with a strong understanding of infopreneur sales funnels and the ability to analyze performance metrics to drive marketing success.
Highest-signal resume keywords
Direct-Response CopywritingAdvertising Script WritingPerformance AnalysisPersuasion PrinciplesAI Utilization in Copywriting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion-Focused CopywritingAdvertising Script DevelopmentEmail MarketingContent AnalysisSales Funnel UnderstandingTrend AnalysisMultiple Angle ProductionPerformance Metrics UnderstandingClient Workshop ParticipationCreative Concept Development
Soft Skills
CollaborationCritical ThinkingFeedback IncorporationLong-Term CommitmentMotivation
Tools & Technologies
AI Tools for CopywritingWhatsApp Messaging
Industry Keywords
InfopreneurDirect-Response MarketingConversion MetricsAdvertising BudgetsMarket Analysis
About the role
Key responsibilities & impact- Design and write marketing materials for a maximum of two to three clients
- Prioritize advertising scripts, followed by webinar and challenge slides, then emails
- Participate in client workshops to understand the offer, positioning, audience, and market
- Identify each audience’s motivations, objections, and persuasion triggers
- Challenge briefs and customer avatars when necessary
- Analyze content and advertising in the French-speaking and U.S. markets
- Build consistent messaging and storytelling across ads, emails, and launch materials
- Write conversion-focused advertising scripts with multiple hooks, angles, and variations
- Develop creative concepts with the Head of Content
- Create and write webinar and challenge slides
- Write launch, warm-up, reminder, and follow-up emails, as well as WhatsApp messages
- Use AI to accelerate production and revise copy with a critical eye
- Anticipate filming and editing constraints
- Share initial drafts, track progress, and incorporate feedback
- Monitor ad performance, generated registrations, and the impact of sales materials
- Leverage performance insights to propose new tests and improve deliverables
Requirements
What you’ll need- At least 3 years of experience in direct-response and conversion-focused copywriting
- Experience writing advertising scripts for online entrepreneurs and infopreneurs
- Repeated, sufficiently long-term collaborations that allow you to test copy, observe results, and draw actionable insights
- Experience supporting infopreneurs with campaigns involving substantial advertising budgets
- Ability to explain copy performance and the insights derived from it
- Portfolio of advertising scripts and other marketing materials, including an explanation of your personal contribution and the results achieved
- Understanding of infopreneur sales funnels and the role of each marketing asset
- Strong command of persuasion principles and the ability to adapt arguments to the audience, offer, and context
- Ability to quickly produce multiple angles and variations
- Understanding of the hook rate, CTR, CPL, and ROAS metrics
- Sound, discerning use of AI
- Ability to analyze trends and organic content to develop advertising concepts
- Ability to read English, as a plus for monitoring the U.S. market
- Motivation to commit to the team for the long term and make Nicoya a professional priority
Benefits
Comp & perks- Copywriting coaching with practical, actionable feedback
- Close collaboration with the founder
- Full team support: Project Manager, Head of Content, media buyer, and designer
- Access to production results to continuously improve your work
- Opportunities to develop expertise in webinar and challenge formats, production methods, and AI
- 100% remote work, from anywhere
- Opportunities to expand your responsibilities and compensation based on commitment and results
- Performance-based bonuses
- Advertising campaigns with budgets totaling several hundred thousand euros