Golden Hire

Copywriter

• Design and write marketing materials for a maximum of two to three clients
• Prioritize advertising scripts, followed by webinar and challenge slides, then emails
• Participate in client workshops to understand the offer, positioning, audience, and market
• Identify each audience’s motivations, objections, and persuasion triggers
• Challenge briefs and customer avatars when necessary
• Analyze content and advertising in the French-speaking and U.S. markets
• Build consistent messaging and storytelling across ads, emails, and launch materials
• Write conversion-focused advertising scripts with multiple hooks, angles, and variations
• Develop creative concepts with the Head of Content
• Create and write webinar and challenge slides
• Write launch, warm-up, reminder, and follow-up emails, as well as WhatsApp messages
• Use AI to accelerate production and revise copy with a critical eye
• Anticipate filming and editing constraints
• Share initial drafts, track progress, and incorporate feedback
• Monitor ad performance, generated registrations, and the impact of sales materials
• Leverage performance insights to propose new tests and improve deliverables

Freelance Copywriter

Chief Marketing Officer

• Define the overall marketing strategy, action plan, priorities, channels, and allocation of resources
• Turn sporadic acquisition into a steady, predictable flow of qualified prospects
• Analyze existing activities, data, and the prospect journey to identify conversion barriers
• Design, implement, and optimize sales funnels, particularly VSL and evergreen campaigns
• Test and optimize funnels, messaging, content, and acquisition channels
• Support the email marketing strategy and newsletter editorial direction
• Oversee the creation of content and visuals for social media and video
• Lead the advertising strategy, particularly on Meta Ads, and work with a media buyer
• Track marketing performance through to commercial outcomes: lead quality, appointments, sales, acquisition cost, and revenue
• Manage and coordinate marketing providers and experts
• Work directly with the CEO

Freelance Copywriter

Marketing Director – Freelance