Marketing Director – Freelance

Golden Hire

. Define the overall marketing strategy, action plan, priorities, channels, and allocation of resources .

Posted 9/18/2026part-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies, with a focus on sales funnel design, paid acquisition, and performance analysis. Proficient in managing marketing teams and coordinating with external providers to drive measurable business growth.

Highest-signal resume keywords

Digital Marketing StrategySales Funnel DesignMeta Ads ManagementEmail Marketing ProficiencyCopywriting and Conversion Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Funnel ManagementPaid AcquisitionConversion OptimizationEmail MarketingData AnalysisContent CreationLead NurturingMarketing PlanningVSL CampaignsHigh-Ticket Offers

Soft Skills

Attention to DetailAutonomyOrganizationResults-Oriented Mindset

Tools & Technologies

CRMEmail Marketing PlatformsSocial Media ToolsCampaign Tracking Platforms

Industry Keywords

InfopreneurshipOnline BusinessLead QualityAcquisition CostCommercial Outcomes

Tech Stack

Tools & technologies

Flux

About the role

Key responsibilities & impact

Define the overall marketing strategy, action plan, priorities, channels, and allocation of resources
Turn sporadic acquisition into a steady, predictable flow of qualified prospects
Analyze existing activities, data, and the prospect journey to identify conversion barriers
Design, implement, and optimize sales funnels, particularly VSL and evergreen campaigns
Test and optimize funnels, messaging, content, and acquisition channels
Support the email marketing strategy and newsletter editorial direction
Oversee the creation of content and visuals for social media and video
Lead the advertising strategy, particularly on Meta Ads, and work with a media buyer
Track marketing performance through to commercial outcomes: lead quality, appointments, sales, acquisition cost, and revenue
Manage and coordinate marketing providers and experts
Work directly with the CEO

Requirements

What you’ll need

At least 5 years of marketing experience
Significant experience in infopreneurship or online business
Experience developing and scaling a business, with concrete, measurable results
Experience with premium/high-ticket offers
Experience designing and managing sales funnels, particularly VSL funnels
Strong experience in paid acquisition, particularly Meta Ads
Experience coordinating marketing experts or providers
End-to-end mastery of digital marketing strategy
Strong marketing planning and prioritization skills
Copywriting and conversion optimization skills
Proficiency in email marketing, newsletters, and lead nurturing
Proficiency with common digital tools, including CRM, email marketing, social media, and campaign tracking platforms
Ability to analyze performance from the lead journey through to the sale
Ability to connect marketing activities to qualified prospects, appointments, sales, acquisition cost, and revenue
Attention to detail, autonomy, organization, and a results-oriented mindset

Benefits

Comp & perks

100% remote with flexible working arrangements
Opportunities for growth and increased responsibility as the organization expands
Autonomy to propose, test, and build the marketing strategy alongside the CEO
Support from internal and external resources
Culture of excellence and kindness
Fixed compensation plus performance-based variable pay, to be determined based on the candidate’s profile, experience, and level of involvement