Assistant Brand Manager

Golden Pet Brands

. Support the Senior Brand Manager in strategy and execution for a scaled brand and an emerging brand .

Posted 10/10/2026full-timeEl Segundo • California • United StatesMid-LevelSenior💰 $88,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing campaigns, optimizing customer onboarding, and improving customer retention and lifetime value. Proven ability to manage end-to-end project execution while collaborating with cross-functional teams to drive brand growth.

Highest-signal resume keywords

Integrated Marketing CampaignsCustomer Onboarding OptimizationProject ManagementE-Commerce StrategyBrand Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ExecutionPerformance AnalysisCustomer RetentionLifetime Value MetricsWebsite MerchandisingMarket ResearchEmail MarketingSMS MarketingBrand Sampling ProgramsDigital Marketing

Soft Skills

Creative ThinkingProblem-SolvingCollaboration

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

CPGSubscription-Based BusinessesLoyalty ProgramsCustomer AcquisitionBrand Awareness

About the role

Key responsibilities & impact

Support the Senior Brand Manager in strategy and execution for a scaled brand and an emerging brand
Manage end-to-end project execution, including planning, timelines, and performance analysis
Develop and execute integrated marketing campaigns to increase brand awareness, customer acquisition, and loyalty
Conduct market, customer, and competitor research
Strategize website merchandising and promotions to drive revenue and product trials
Support customer onboarding and engagement across inserts, autoresponders, email, SMS, and other marketing touchpoints
Collaborate with SEO, CX, content, operations, sales, customer service, and product development teams
Lead brand initiatives to improve customer retention, repeat purchases, lifetime value, and subscription performance
Maintain consistent brand messaging across channels

Requirements

What you’ll need

Proven ability to lead end-to-end project execution, including planning, timeline management, and performance analysis
Proficiency in developing and executing multi-channel integrated marketing campaigns
Expertise in optimizing customer onboarding across inserts, email, SMS, and other touchpoints
Experience improving customer retention, lifetime value, and subscription performance
Experience developing, expanding, and managing brand sampling and gifting programs
Strong e-commerce background, including website merchandising and promotions
Ability to analyze marketing performance and apply ROI, CVR, AOV, and LTV metrics
Ability to collaborate with cross-functional teams
Creative thinking, project management, and problem-solving skills
Bachelor’s Degree or equivalent experience
4–6 years of experience in brand marketing, digital marketing, or product marketing, preferably in CPG
Preferred: Bachelor’s Degree in Marketing, Business, or related field
Preferred: experience with subscription-based businesses, loyalty programs, or pet-related products

Benefits

Comp & perks

Comprehensive healthcare coverage with 100% of premiums covered for employee-only medical, dental, and vision plans
Annual bonus
401(k) contribution match up to 3.5%
6 paid sick and mental health days
Employee Assistance Program
Free weekly yoga and meditation classes
Additional mental health benefits
Employee Stock Ownership Plan
Reimbursement for a portion of personal cell phone and internet usage for eligible employees
Professional development opportunities, mentorship, and continuous learning programs
Performance-based pay increases
Charity sponsorship opportunities
Potential for quarterly KPI bonuses