Performance Creative Writer

Golden Pet Brands

. Concept, script, and direct high-performing paid social video ads to drive customer acquisition and growth .

Posted 11/4/2026full-timeBurbank • California • United StatesMid-LevelSenior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in video writing and production, with a strong focus on crafting compelling scripts for social media and direct-response video ads. Proficient in leveraging performance data and AI tools to optimize creative content and drive customer acquisition.

Highest-signal resume keywords

Video Writing And ProductionDirect-Response ScriptwritingPerformance Ad FormatsAI Tools For Ideation And OptimizationDTC/UGC Marketing Principles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ScriptwritingVideo ProductionStorytellingPerformance Data AnalysisCreative FeedbackVisual StorytellingPacingFramingDirecting TalentEditing

Soft Skills

CollaborationCreativityAdaptabilityLeadershipCommunication

Tools & Technologies

Meta Performance DataAI ToolsVideo Editing SoftwareProduction Equipment

Industry Keywords

Paid MediaConsumer InsightsCompetitive ResearchSocial VideoDTC MarketingUGC

About the role

Key responsibilities & impact

Concept, script, and direct high-performing paid social video ads to drive customer acquisition and growth
Develop fresh ad angles and concepts for dog and cat food brands using consumer insights, product benefits, competitive research, trends, and creative performance
Write direct-response scripts focused on hooks, storytelling, pacing, persuasion, and driving action
Partner with production teams on UGC and larger-scale shoots and direct talent
Own creative through post-production by working with editors and providing feedback on structure, pacing, performance, visuals, and other elements
Use Meta performance data to identify winning angles, hooks, messages, and formats and inform testing
Maintain a pipeline of new creative, balancing new concepts with iterations of proven winners
Leverage AI tools for ideation, scripting, trend analysis, and rapid iteration
Be available on set and in the office 2–3 days a week for local shoots
Travel for shoots about once every two months to film, gather footage, and conduct interviews

Requirements

What you’ll need

3+ years of experience in video writing and production; ideally 5+ years bringing scripts to life through video and film/visual storytelling
Experience writing compelling, concise scripts for vertical/social video, including natural dialogue
Strong grasp of platform trends and attention-driving storytelling in paid media
Experience crafting performance ad formats and direct-response video concepts
Understanding of hooks, audiences, and DTC/UGC marketing principles
Ability to use performance data to inform creative decisions and optimize video content
Experience and comfort working with actors and creators and leading on-set execution
Demonstrated ownership from concept through delivery
Ability to use AI tools for ideation, scripting, editing, or optimization
Strong visual eye and understanding of framing, performance, pacing, and camera placement
Experience working with video editors and providing clear, actionable creative feedback
Ability to work in a fast-paced, constantly evolving creative environment
Bachelor’s Degree or equivalent experience, preferably in Marketing, Human Studies, or a related field
Comfortable working on set with dogs and cats

Benefits

Comp & perks

Comprehensive healthcare coverage – 100% of premiums covered for medical, dental, and vision plans for employee-only plans
Annual bonus
401(k) contributions matched up to 3.5%
6 paid sick and mental health days
Employee Assistance Program
Free weekly yoga and meditation classes
Additional mental health benefits
Employee Stock Ownership Plan
Reimbursement for a portion of personal cell phone and internet usage for eligible employees
Professional development opportunities with mentorship and continuous learning programs
Performance-based pay increases
Charity sponsorship opportunities
Potential for quarterly KPI bonuses