Sales Market Manager

Golden State Cider

. Increase sales in the assigned region .

Posted 10/14/2026full-timeHealdsburg • California • United StatesMid-LevelSenior💰 $75,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in adult beverage sales and distribution, with a strong focus on building partnerships and achieving sales goals. Proficient in managing distributor relationships, executing brand standards, and conducting effective training and presentations.

Highest-signal resume keywords

Adult Beverage Sales ExperienceDistributor Relationship ManagementSales Call ActivitiesBudget ManagementEffective Communication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Experience3-Tier Pricing Structure UnderstandingMarket Financial Performance ManagementDistributor ComplianceInventory ManagementSales ReportingRetail EducationProblem-Solving SkillsTime ManagementPlanning Skills

Soft Skills

Aggressive Work EthicPersonal ResponsibilityPositive AttitudeTeam-Player OrientationStrong Sense of Urgency

Tools & Technologies

VIP/IDigPersonal ComputersAssociated Programs

Certifications & Qualifications

Valid Driver's LicenseClean Driving Record

Industry Keywords

Beer DistributionWine DistributionSpirit DistributionOn-Premise AccountsOff-Premise AccountsChain AccountsRetail PartnershipsDistributor MeetingsMarket BlitzesConsumer Engagement

About the role

Key responsibilities & impact

Increase sales in the assigned region
Create lasting, mutually beneficial partnerships with retail accounts and distributors
Maintain the integrity and value of Sonoma Craft brands
Manage key on-premise and off-premise accounts
Secure new business in existing and new accounts, with a focus on chains
Ensure distributor compliance with the ABP and contract
Achieve annual distributor distribution and volume goals
Create and manage budgets
Assist with distributor ordering and inventory
Hold distributor meetings and execute monthly business meetings with key distributor staff
Aggressively pursue new on-premise and off-premise distribution and chain opportunities
Call on assigned chains and maintain sales call activities in the shared sales drive
Visit key accounts with distributors to secure new distribution and introduce products on draft and in package
Conduct quarterly reviews and present progress in GSM meetings
Develop and maintain relationships with key accounts and distributor sales personnel
Organize and assist with chain programs and distribution drives
Ensure distributor merchandising teams execute brand standards
Train accounts and distributors on products and provide retail education
Travel to company sales meetings and participate in market blitzes
Complete daily and weekly reporting and communications
Manage market financial performance
Engage consumers and create brand recommenders
Share wins company-wide
Perform other duties assigned by the NorCal Regional Sales Manager

Requirements

What you’ll need

3+ years prior sales experience in adult beverage sales and distribution
Experience working with (or for) Beer/Wine/Spirit Distributors
Experience calling on off-premise and on-premise independent and chain accounts
Experience calling on venues, hotels, and concessionaires is a plus
Understanding of 3-tier pricing structure
Excellent time management and planning skills
Experience using VIP/IDig
Ability to plan and manage multiple responsibilities effectively
Knowledge of competitive market environment
Proficiency with personal computers/laptops and associated programs
Highly organized and able to establish clear priorities
Aggressive work ethic
Personal responsibility and ownership
Positive attitude
Strong sense of urgency and focus on results
Problem-solving skills
Team-player orientation
Effective communication and presentation skills
Hybrid work with 2 mandatory days in office
Reliable vehicle registered and insured
Valid driver's license with clean driving record
Ability to drive continuously to and from accounts
Availability to work evenings and weekends as needed
Regular travel within the territory (90%) and occasional travel outside the territory (10%)
Ability to lift up to 50 lbs. routinely and occasionally more
Ability to perform bending, kneeling, twisting, climbing, stooping, and crouching
Close vision and ability to adjust focus

Benefits

Comp & perks

Medical insurance: 90% of the employee premium and 50% of dependent premiums covered
Dental and vision insurance: 100% of the employee premium and 50% of dependent premiums covered
$100 monthly wellness allowance for physical, emotional, and mental wellbeing
10 days of PTO annually
11 paid holidays each year
Monthly cider and beer product allotments
401(k) retirement plan after 90 days
100% match on the first 3% and 50% match on the next 3% of 401(k) contributions