Influencer Marketing Manager

Goliath

. Develop and execute influencer marketing programs across Goliath’s North American portfolio .

Posted 10/28/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing influencer marketing programs, managing relationships with creators, and negotiating contracts. Proficient in analyzing influencer marketing metrics and delivering actionable insights to optimize campaign performance.

Highest-signal resume keywords

Influencer Marketing ExperienceNegotiation SkillsProject ManagementRelationship BuildingPerformance Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer MarketingCampaign ManagementContract NegotiationBudget ManagementPerformance Dashboard DevelopmentData AnalysisContent Approval ProcessesLegal ComplianceCampaign ExecutionVendor Evaluation

Soft Skills

Outstanding Relationship-BuildingOrganizational SkillsAdaptability in Fast-Paced Environments

Industry Keywords

Creator EconomyTalent PartnershipsSocial Media MarketingEntertainment MarketingInfluencer NetworksAgency RelationshipsConsumer Brands

About the role

Key responsibilities & impact

Develop and execute influencer marketing programs across Goliath’s North American portfolio
Identify, recruit, negotiate, and manage relationships with creators from emerging voices to marquee talent
Build long-term ambassador and partnership programs
Collaborate with Brand, PR, Retail, and Social teams
Serve as the primary contact for talent agents, managers, and creator representation firms
Maintain and expand a network of creator, agency, and platform partners
Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing
Evaluate and onboard influencer marketing vendors and scaling partners
Manage end-to-end campaign execution across multiple brands
Oversee briefing, content approvals, timelines, reporting, and legal compliance
Ensure campaigns are delivered on time, on budget, and to performance expectations
Develop monthly influencer performance dashboards for executive leadership
Track reach, impressions, engagement, video views, earned media value, clicks, conversions, and ROI
Deliver actionable insights and optimization recommendations
Benchmark performance across brands, partners, and creator tiers

Requirements

What you’ll need

5+ years of influencer marketing, talent partnerships, creator economy, social media, or entertainment marketing experience
Demonstrated experience negotiating creator agreements and campaign partnerships
Existing relationships with talent agencies, creator managers, influencer networks, and platform representatives
Experience managing six- and seven-figure influencer budgets preferred
Outstanding relationship-building and negotiation abilities
Deep understanding of influencer marketing metrics and measurement
Strong project management and organizational skills
Experience building executive-level reports and dashboards
Ability to navigate multiple brands and priorities simultaneously
Comfortable working in a fast-paced, entrepreneurial environment
Preferred backgrounds include influencer agencies, talent management firms, creator economy platforms, entertainment marketing, consumer brands, and social media agencies
Toy industry experience is not required

Benefits

Comp & perks

401(k) with company matching
Health, dental, and vision insurance
Life insurance
Flexible spending and health savings accounts
Paid time off
Fun, dynamic and creative industry—working with toys and games brings its own rewards