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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing campaigns, leveraging consumer insights and strategic thinking to drive brand awareness and sales. Proficient in managing cross-functional partnerships and analyzing performance data to optimize marketing initiatives.
Highest-signal resume keywords
Integrated Marketing Campaign DevelopmentBrand Strategy DevelopmentConsumer Packaged Goods (CPG) ExperienceData Analysis and Performance TrackingCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand MarketingCampaign DevelopmentRetail MarketingPromotional InitiativesPerformance Analysis
Soft Skills
Strategic ThinkingCommunication SkillsPresentation AbilitiesEntrepreneurial MindsetMulti-Priority Management
Tools & Technologies
Paid MediaSocial MediaPublic RelationsInfluencer MarketingExperiential Marketing
Industry Keywords
Consumer Packaged GoodsToysGamesEntertainmentLicensed Consumer Products
About the role
Key responsibilities & impact- Develop and champion North American brand strategies that drive awareness, engagement, and sales
- Build annual marketing plans aligned to business goals and retail priorities
- Partner closely with Global Brand teams to localize strategies for the North American market
- Translate consumer, category, and cultural insights into actionable brand plans
- Lead integrated marketing campaigns across Paid Media, Social Media, Public Relations, Influencer Marketing, Retail & Shopper Marketing, and Experiential Activations
- Drive campaign development from brief through execution and performance analysis
- Manage agency partners and ensure best-in-class creative output
- Partner with Sales and Retail Development teams to create compelling retailer-specific programs
- Support key account presentations and marketing sell-in opportunities
- Develop promotional and merchandising initiatives that drive velocity and visibility at retail
- Track campaign effectiveness and business impact
- Analyze brand performance, consumer trends, and competitive activity
- Recommend optimization opportunities and growth initiatives
Requirements
What you’ll need- 5-7+ years of progressive brand marketing experience
- Experience in Consumer Packaged Goods (CPG), Toys, Games, Entertainment, or Licensed Consumer Products preferred
- Proven success developing and executing integrated marketing campaigns
- Experience working cross-functionally with sales, creative, media, and agency partners
- Strong strategic thinking combined with executional excellence
- Excellent communication and presentation abilities
- Strong understanding of media, social, PR, and retail marketing
- Analytical mindset with comfort interpreting performance data
- Entrepreneurial, self-starter mentality
- Ability to manage multiple priorities in a fast-moving environment
Benefits
Comp & perks- 401(k) with company matching
- Health, dental, and vision insurance to keep you covered
- Life insurance
- Flexible spending and health savings accounts to manage your healthcare costs
- Paid time off to recharge when you need it
- Join a fun, dynamic and creative industry—working with toys and games brings its own rewards