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About the role
Key responsibilities & impact- Own Goodiebox’s subscription intake and approximately DKK 2 million monthly growth budget
- Lead profitable subscription growth across 15 European markets
- Set targets, allocate budgets and improve acquisition volume, CAC and member quality
- Turn performance data and customer insights into input for the in-house Creative team
- Drive experimentation and testing across advertising
- Improve landing pages, sign-up flows, checkout, offers, promotions and pricing
- Build acquisition forecasts across markets and support product and operational planning
- Drive the growth side of new-market launches
- Lead reporting, analysis and measurement across advertising platforms, GA4, GTM, internal BI, attribution and MMM
- Collaborate with Creative, CRM, Product, Technology, Data, Operations and Logistics
- Manage and develop a direct report
- Report directly to the CEO
Requirements
What you’ll need- Strong hands-on background in performance marketing, particularly Meta, TikTok and Google
- Strong analytical skills and ability to turn data into commercial decisions
- Strategic, full-funnel understanding of marketing
- Ability to move naturally between strategy and execution
- Ability to take ownership, challenge constructively and move initiatives forward
- Passion for turning data into actionable insights for an in-house Creative team
- AI-first mindset and interest in smarter, faster and better ways of working
- Experience or capability in acquisition performance, CAC, conversion and member quality optimization
- Experience with Meta, Google/YouTube, TikTok and Pinterest advertising platforms
- Knowledge of landing page, sign-up flow and checkout optimization
- Experience with GA4, GTM, internal BI, attribution and MMM
- Ability to manage and develop a direct report
- Ability to work with external platforms and partners
Benefits
Comp & perks- Cookies and similar technologies are used to ensure the best website experience
- Opportunity to work in an AI-first company
- Work alongside a seven-person Growth Team and cross-functional specialists
- Opportunity to drive growth across 15 European markets
- Opportunity to work with AI across analysis, automation, experimentation and workflow improvement