GOODIEBOX

Growth Marketing

• Own Goodiebox’s subscription intake and approximately DKK 2 million monthly growth budget
• Lead profitable subscription growth across 15 European markets
• Set targets, allocate budgets and improve acquisition volume, CAC and member quality
• Turn performance data and customer insights into input for the in-house Creative team
• Drive experimentation and testing across advertising
• Improve landing pages, sign-up flows, checkout, offers, promotions and pricing
• Build acquisition forecasts across markets and support product and operational planning
• Drive the growth side of new-market launches
• Lead reporting, analysis and measurement across advertising platforms, GA4, GTM, internal BI, attribution and MMM
• Collaborate with Creative, CRM, Product, Technology, Data, Operations and Logistics
• Manage and develop a direct report
• Report directly to the CEO

Growth Lead