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GoodLeap

Senior Manager, Marketing Systems – Automation

GoodLeap

. Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms .

Posted 9/17/2026full-timeAustin • California • United StatesSenior💰 $125,000 - $135,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in marketing operations and automation, with a strong focus on campaign execution, data management, and the integration of AI tools. Proven ability to translate brand requirements into effective marketing strategies while ensuring compliance with data privacy regulations.

Highest-signal resume keywords
Marketing Automation ExpertiseCampaign Execution Platform ProficiencySQL and HTML KnowledgeAI Tools UtilizationData Privacy Compliance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing OperationsCampaign ManagementAudience ConstructionJourney BuildingWorkflow AutomationData SegmentationKPI ReportingUTM GovernanceProject ManagementDatabase Marketing
Soft Skills
Exceptional CommunicationJudgment and DiscretionAutonomyPrioritizationTeam Coaching
Tools & Technologies
SalesforceDatabricksMarTech StackAutomation ToolsInternal Tools
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Communications
Industry Keywords
Consumer LendingData Privacy LawRegulated IndustryOmnichannel CampaignsMarketing Workflows

Tech Stack

Tools & technologies
AssemblySQL

About the role

Key responsibilities & impact
  • Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms
  • Translate positioning and brand requirements into audience, channel, and journey design
  • Hold campaigns to explicit, agreed-upon KPIs from brief through post-launch readout
  • Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools
  • Ensure human-in-the-loop controls and properly tested workflows
  • Maintain the MarTech stack, documentation, and administration tools
  • Coach and train teams on new systems and establish best practices
  • Build and maintain AI skills and tools for marketing
  • Support the customer data foundation with Salesforce and Databricks partners
  • Steward data used to segment and measure campaigns
  • Report campaign and channel performance
  • Assess new marketing tools and migrate existing processes onto them
  • Convert manual campaign assembly into governed, supervised automation and build context, content, and data assets for AI-assisted marketing

Requirements

What you’ll need
  • Bachelor’s degree required in Marketing, Communications, or a related field
  • 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing
  • Documented history of successfully driving complex projects to completion
  • Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
  • Working understanding of SQL, HTML, and common marketing operations code; ability to validate and troubleshoot it, including AI-generated output
  • Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy
  • Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
  • Experience using AI tools for production work
  • Ability to translate business and brand requirements into explicit, testable rules
  • Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
  • Ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
  • Exceptional verbal and written communication, and ability to communicate effectively at all levels of the organization
  • Ability to exercise discretion and independent judgement and work with autonomy
  • Regulated industry experience preferred
  • Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms, including consent and preference state, suppression lists, and historical engagement data, is a plus

Benefits

Comp & perks
  • Bonus
  • Reasonable accommodations for known disabilities as required by law