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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing operations and automation, with a strong focus on campaign execution, data management, and performance analysis. Proficient in leveraging AI tools and maintaining marketing technology stacks to optimize omnichannel marketing strategies.
Highest-signal resume keywords
Marketing Automation Platform ProficiencySQL and HTML UnderstandingCampaign Performance ReportingData Privacy Compliance KnowledgeProject Management Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing OperationsCampaign ExecutionAudience ConstructionJourney BuildingData AnalysisAutomation Workflow DevelopmentAI Tool UtilizationKPI ManagementDatabase MarketingUTM Governance
Soft Skills
Analytical ThinkingEffective CommunicationProject ManagementCoaching and TrainingJudgment and Discretion
Tools & Technologies
SalesforceDatabricksMarketing Automation ToolsMarTech StackInternal Tools
Industry Keywords
Regulated Industry ExperienceData SensitivityConsumer LendingData Privacy LawCampaign Taxonomy
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Partner with product marketing, creative, and content to develop and execute omnichannel campaigns across all owned platforms
- Translate positioning and brand requirements into audience, channel, and journey design
- Hold campaigns to explicit, agreed-upon KPIs from brief through post-launch readout
- Build, deploy, and supervise automated and agent-assisted marketing workflows and internal tools
- Ensure human-in-the-loop controls and properly tested workflows
- Maintain the MarTech stack, documentation, and admin tools
- Coach and train teams on new systems and establish best practices
- Build and maintain AI skills and tools for marketing
- Support the customer data foundation with Salesforce and Databricks partners
- Serve as a steward of data used to segment and measure campaigns
- Report on campaign and channel performance
- Help assess new marketing tools and migrate existing processes onto them
Requirements
What you’ll need- Bachelor’s degree required in Marketing, Communications, or a related field
- 7-9 years in marketing operations, marketing automation, lifecycle and/or database marketing
- A documented history of successfully driving complex projects to completion
- Regulated industry experience preferred
- Hands-on ownership with a marketing automation/campaign execution platform, including audience construction, journey building, QA, and deliverability fundamentals
- Working understanding of SQL, HTML, and common marketing operations code; able to validate and troubleshoot it, including AI-generated output
- Ownership of campaign taxonomy and naming standards, UTM governance, and campaign hierarchy
- Demonstrated experience building an automation, internal tool, or workflow beyond assigned work that others adopted
- Experience using AI tools for production work
- Ability to translate business and brand requirements into explicit, testable rules
- Sound judgment regarding data sensitivity, privacy, and disclosure in a consumer lending environment, including working knowledge of applicable data privacy law
- Analytical thinking and ability to reconcile conflicting sources and distinguish a stated request from the underlying need
- Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
- Exceptional verbal and written communication, and ability to communicate effectively at all levels of the organization
- Experience migrating campaigns, audiences, and journeys between enterprise marketing automation platforms, including consent and preference state, suppression lists, and historical engagement data, is a plus
- Ability to exercise discretion and independent judgment and work with autonomy
Benefits
Comp & perks- Bonus
- Reasonable accommodations for known disabilities as required by law