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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing healthcare marketing strategies, with a strong focus on engaging clinical audiences and measuring campaign effectiveness. Proven ability to collaborate cross-functionally and translate insights into actionable marketing plans.
Highest-signal resume keywords
Healthcare Product MarketingB2B Marketing StrategiesData-Driven MarketingCross-Functional CollaborationTeam Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCampaign ExecutionKPI Definition and MeasurementAudience SegmentationValue Proposition Development
Soft Skills
Exceptional Communication SkillsCollaborative Culture FosteringResults-Driven Mindset
Certifications & Qualifications
Bachelor’s Degree in MarketingMaster’s Degree (MBA, MPH)
Industry Keywords
Healthcare Marketing Best PracticesClinical Landscape UnderstandingEngagement StrategyProduct MarketingStakeholder Partnership
About the role
Key responsibilities & impact- Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans
- Develop and implement strategic marketing plans to drive awareness and expand perceptions of GoodRx among healthcare professionals
- Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention
- Translate complex product and data capabilities into compelling value propositions for a clinical audience
- Drive awareness and adoption of new features and capabilities through targeted outreach, education, events and engagement campaigns
- Oversee marketing campaign execution, partnering with creative and channel leads on collateral development and outreach
- Define KPIs and measure impact, continuously refining strategies based on data-driven insights
- Establish partnerships with product, sales and analytics stakeholders to align strategy, KPIs and timelines
- Manage the assigned budget or recommend investment and resource allocation
- Advise senior leaders on healthcare professional marketing strategy and translate insights and market developments into recommendations for future products
- Review and comply with company safety and security policies and procedures
- Remain vigilant for security threats and communicate concerns to the Security Team
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communication, Business, or a related field or the equivalent in years of experience
- 15+ years of experience in healthcare product marketing, clinical marketing or engagement strategy
- Progressively increasing ownership of complex, cross-functional programs
- Extensive experience developing successful B2B and/or B2C marketing strategies targeting healthcare professionals
- Deep understanding of the clinical landscape, provider audiences and healthcare marketing best practices
- Exceptional communication skills with the ability to craft compelling narratives for clinical audiences
- Experience working cross-functionally with product, sales, and data teams to drive business growth
- Data-driven mindset with the ability to measure engagement effectiveness and adjust marketing strategies accordingly
- Experience managing small teams and fostering a collaborative, results-driven culture
- Master’s degree (MBA, MPH, or related healthcare field) preferred
Benefits
Comp & perks- Annual cash bonuses or commission
- Annual equity grants
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) with a company match
- ESPP
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness programs
- Financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance for you and your dependents
- Company-paid short-term and long-term disability
- Reasonable accommodations for candidates with disabilities