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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategy and execution, particularly within the healthcare sector, with a strong focus on cross-functional leadership, campaign performance evaluation, and content development. Proven ability to influence senior leadership and drive measurable revenue growth through strategic marketing initiatives.
Highest-signal resume keywords
B2B Marketing Strategy DevelopmentCross-Functional Program ManagementContent Production and ManagementCampaign Performance EvaluationHealthcare Provider Market Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyCampaign ManagementContent DevelopmentDigital MarketingMarket AnalysisROI EvaluationLifecycle MarketingCollaboration with Sales TeamsGovernance PracticesCommercialization Strategies
Soft Skills
Strategic ThinkingAnalytical SkillsCommunication SkillsPresentation SkillsInfluencing Skills
Industry Keywords
Healthcare MarketingPharmaceutical IndustryB2B TechnologyRetail PharmacyEmployer/Payer Markets
About the role
Key responsibilities & impact- Own enterprise marketing strategy for the HCP value chain across acquisition, engagement, retention, and monetization
- Devise marketing strategies and execution plans supporting the growth roadmap
- Build and lead a cross-functional network across lifecycle marketing, CRM, advertising media, analytics, content, communications, Sales, and platform monetization
- Advise senior management using HCP performance, customer and market insights, risks, dependencies, and investment tradeoffs
- Identify emerging opportunities and significant challenges across the HCP ecosystem
- Establish enterprise B2B messaging standards and governance
- Develop and manage collateral plans and content calendars across B2B lines of business
- Execute content production including sell sheets, pitch decks, case studies, white papers, testimonials, web, video, and webinars
- Translate complex clinical, commercial, product, and market concepts into B2B narratives and marketing materials
- Define scalable governance and lifecycle-management practices for the collateral portfolio
- Maintain the GoodRx industry solutions collateral library
- Lead complex, cross-functional marketing programs with governance, milestones, decision rights, and success measures
- Develop integrated campaign plans and measurement frameworks
- Evaluate campaign performance and ROI and recommend strategy or investment shifts
- Partner with senior leadership on strategic priorities and organizational initiatives
- Influence roadmaps and direct cross-functional contributors while remaining accountable for outcomes
- Provide thought leadership on B2B marketing practices, market trends, audience needs, and commercialization opportunities
- Partner with the Sr. Events Manager on industry conference and trade show planning and management as needed
- Report to the Sr. Director of B2B Marketing
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field and a minimum of 12 years of related experience; or a Master's degree and a minimum of 8 years of related experience; or a PhD and a minimum of 5 years of related experience; or equivalent work experience
- Broad expertise developing B2B marketing and commercialization strategies for healthcare providers
- Depth across content, campaigns, digital, events, and marketing operations
- Understanding of clinician mindset and prescriber workflows
- Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets and/or B2B technology
- Demonstrated experience managing large cross-functional programs and providing operational oversight, program management, analysis, and executive presentations and reporting
- Ability to lead significant and unique initiatives with substantial autonomy, evaluate intangible or competing factors, and remain accountable for outcomes affecting multiple functions
- Recognized subject matter expertise and thought leadership in B2B marketing
- Experience creating formal cross-functional networks, directing work without direct authority, and influencing senior leaders and diverse stakeholders
- Exceptional strategic, analytical, communication, presentation, and executive-influence skills
- Strong commercial acumen and record of connecting marketing strategy and investment decisions to measurable revenue growth and ROI
- Experience working closely with Sales and Commercial teams
- Compliance with company safety and security policies and procedures
Benefits
Comp & perks- Annual cash bonuses or commission
- Annual equity grants
- Medical, dental, and vision insurance
- 401(k) with a company match
- ESPP
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness programs
- Financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance for you and your dependents
- Company-paid short-term and long-term disability
- Reasonable accommodations for candidates with disabilities