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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital experience strategy, landing-page optimization, and performance marketing, utilizing analytics tools and experimentation platforms to drive actionable insights and continuous improvement. Proven ability to collaborate with cross-functional teams and implement AI-enabled workflows to enhance efficiency and quality.
Highest-signal resume keywords
Digital Experience StrategyLanding-Page OptimizationA/B TestingAnalytics Tools ProficiencyCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital ExperienceGrowth MarketingUser-Centered DesignExperimentation PlatformsPerformance MarketingEnterprise CMSProject ManagementData AnalysisCROUpsell Development
Soft Skills
Analytical SkillsProject Management SkillsStakeholder Communication
Tools & Technologies
OptimizelyAmplitudeLookerGoogle AnalyticsContentfulJiraAsanaAirtable
Industry Keywords
Subscription BusinessHealthcareConsumer Digital Business
About the role
Key responsibilities & impact- Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap
- Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels
- Design, launch, and analyze A/B and multivariate experiments using platforms such as Optimizely
- Utilize analytics tools such as Amplitude and Looker to generate actionable insights
- Act as the point of contact for CRO, landing page, and upsell development within Marketing
- Partner with Marketing and Product leads to align testing plans and designs with business objectives and product/campaign needs
- Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards
- Communicate findings, recommendations, and results to cross-functional stakeholders
- Adapt approaches based on business needs and performance data
- Review and comply with Company safety and security policies and procedures
- Remain vigilant for potential security threats and communicate concerns to the Security Team
Requirements
What you’ll need- Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience
- 5+ years of experience in digital experience, growth marketing, or related digital disciplines
- Proven ability to lead digital strategy and landing-page optimization across multiple channels
- Strong understanding of performance marketing and user-centered design
- Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker)
- Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable)
- Excellent analytical, project management, and stakeholder communication skills
- Experience in subscription, healthcare, or high-volume consumer digital businesses
- Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality
- Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering
Benefits
Comp & perks- Annual cash bonuses or commission
- Annual equity grants for most positions
- Medical, dental, and vision insurance
- 401(k) with a company match
- ESPP
- Unlimited vacation
- 13 paid holidays
- 72 hours of sick leave
- Mental wellness programs
- Financial wellness programs
- Fertility benefits
- Generous parental leave
- Pet insurance
- Supplemental life insurance for you and your dependents
- Company-paid short-term and long-term disability
- Reasonable accommodations for candidates with disabilities during the recruiting process