Senior Paid Social Specialist

GoodRx

. Manage end-to-end execution of paid social, including campaign setup, targeting, budget pacing, optimization, QA, and performance reporting .

Posted 9/22/2026full-timeRemote • United StatesSenior💰 $80,000 - $154,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social campaigns across platforms like Meta, Reddit, Pinterest, and TikTok, with a strong focus on campaign optimization, performance analysis, and strategic recommendations. Proficient in leveraging data analytics to drive customer acquisition and improve campaign efficiency while maintaining high standards of quality assurance and documentation.

Highest-signal resume keywords

Paid Social Campaign ManagementCampaign Performance AnalysisCustomer Acquisition StrategyCross-Functional CollaborationDigital Media Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign SetupOptimizationPerformance ReportingAttributionIncrementality TestingCPM AnalysisCPA AnalysisCAC AnalysisLTV AnalysisExcel Skills

Soft Skills

Effective CommunicationAttention to DetailCreative MindsetSolutions-Oriented ApproachCollaboration Skills

Tools & Technologies

MetaRedditPinterestTikTokAnalytics PlatformsMarketing Measurement Tools

Certifications & Qualifications

Meta Blueprint Certification

Industry Keywords

Digital MarketingHealthcare MarketingHealth TechRegulated IndustryAI-Assisted Marketing

About the role

Key responsibilities & impact

Manage end-to-end execution of paid social, including campaign setup, targeting, budget pacing, optimization, QA, and performance reporting
Develop campaign strategies and recommendations aligned with business objectives, audience needs, and acquisition goals
Monitor campaign performance and identify opportunities to improve efficiency, scale, and results
Develop and execute testing plans across audiences, creative, placements, bidding strategies, and other campaign variables
Partner with Creative and Integrated Marketing teams to develop and test social-first creative
Translate performance results into actionable creative insights
Analyze campaign and customer acquisition performance using CPM, CPA, CAC, conversion rates, and LTV
Partner with Data and Analytics teams on incrementality testing, attribution, MMM, and platform measurement solutions
Translate campaign results and learnings into performance insights and recommendations for Marketing stakeholders
Maintain campaign documentation, QA standards, and platform best practices
Stay current on digital media platforms, capabilities, privacy requirements, and industry trends
Collaborate with cross-functional partners and share digital media expertise and best practices
Report to the Senior Director, Digital Marketing

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field
5+ years of related Marketing experience
3-4 years of Paid Social experience
Strong hands-on experience managing paid social campaigns across Meta, Reddit, Pinterest, and TikTok
Strong knowledge of campaign setup, tagging, QA, optimization, analysis, and reporting
Understanding of attribution, incrementality, MMM, server-to-server integrations, and CAPI
Strong understanding of customer acquisition funnels, online and offline conversions, CPM, CPA, CAC, and LTV
Ability to analyze campaign performance, identify trends and issues, and develop actionable recommendations
Strong attention to detail and disciplined campaign QA and documentation
Strong Excel and analytical skills
Effective written and verbal communication skills
Strong cross-functional collaboration skills
Creative and solutions-oriented mindset
Ability to review and comply with Company safety and security policies and procedures
Nice to have: experience in healthcare, health tech, or another regulated industry
Nice to have: experience with AI-assisted marketing workflows or automation
Nice to have: experience with advanced marketing measurement
Nice to have: Meta Blueprint or other relevant digital media platform certification

Benefits

Comp & perks

Annual cash bonuses or commission
Annual equity grants
Medical, dental, and vision insurance
401(k) with a company match
ESPP
Unlimited vacation
13 paid holidays
72 hours of sick leave
Mental wellness programs
Financial wellness programs
Fertility benefits
Generous parental leave
Pet insurance
Supplemental life insurance for you and your dependents
Company-paid short-term and long-term disability
Reasonable accommodations for candidates with disabilities during the recruiting process