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Global Ad Operations Manager
Goodway Group. Manage end-to-end execution and monitor multi-channel media campaigns across Google Ads, social media, and programmatic platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing multi-channel media campaigns, including Google Ads and programmatic platforms, while ensuring timely execution and optimization. Proficient in data analysis and generating actionable insights to align ad operations with client business goals.
Highest-signal resume keywords
Digital Advertising OperationsGoogle AdsCampaign ManagementAd TraffickingData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ad TaggingCampaign SetupTroubleshootingTracking MechanismsPerformance ReportingAd Serving PlatformsAd Verification ToolsHTMLJavaScriptTracking Pixels
Soft Skills
CommunicationCross-Functional CollaborationOrganizational SkillsProject ManagementProblem-Solving
Tools & Technologies
Facebook Ads ManagerDisplay & Video 360Programmatic Platforms
Industry Keywords
Digital MarketingCampaign OptimizationMedia ObjectivesClient Business GoalsAd Operations Best Practices
About the role
Key responsibilities & impact- Manage end-to-end execution and monitor multi-channel media campaigns across Google Ads, social media, and programmatic platforms
- Set up, traffic, optimize, and quality-assure campaigns, including ad creative, tracking tags, landing pages, and campaign settings
- Ensure campaigns launch on time, pixels are placed, and creative assets are implemented correctly
- Implement tracking mechanisms and generate performance reports
- Test and scale new ad operations strategies and explore expansion opportunities
- Resolve complex troubleshooting and platform issues across DSPs, tools, and tactics
- Develop ad operations plans aligned with client business goals and customer journeys
- Analyze data and proactively provide innovative solutions and recommendations
- Present campaign analysis and insights to clients
- Translate media objectives into ad operations recommendations across video, audio, display, native, and CTV formats
- Collaborate with Channel Media Managers, Strategy/Planning, CX, investment, and media teams
- Contribute to Ad Operations commitments, standards, and best practices
- Participate in professional growth, skill development, and contributions within the area of expertise
Requirements
What you’ll need- Bachelor's degree in Marketing, Advertising, Business, or a related field
- 3+ years of experience in digital advertising operations, campaign management, or ad operations roles within an agency or digital marketing environment
- Strong knowledge of Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic platforms
- Proficiency in ad trafficking, ad tagging, campaign setup, and troubleshooting
- Familiarity with ad serving platforms, ad verification tools, and third-party ad servers
- Ability to interpret data, generate insights, and make data-driven decisions
- Excellent communication and cross-functional collaboration skills
- Strong organizational and project management skills
- Ability to work in a fast-paced environment, manage multiple priorities, and meet deadlines
- Problem-solving skills and ability to resolve technical issues efficiently
- Familiarity with HTML, JavaScript, and tracking pixels is a plus
- Candidates must reside outside of the United States; priority is given to candidates living in Brazil, Colombia, Mexico, and Peru
Benefits
Comp & perks- Remote-first work environment
- Inclusive, human-first workplace
- Professional growth opportunities
- Skill development opportunities
- Meaningful contributions within area of expertise
- Goodway Group is a multiyear winner in Ad Age Best Places to Work and other workplace awards