Global Paid Media Manager

Goodway Group

. Plan, activate, optimize, and manage social programmatic media campaigns aligned with client objectives, audience insights, and customer journeys .

Posted 10/16/2026full-timeRemote • Brazil, Colombia, Mexico, PeruMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning, activating, and optimizing social programmatic media campaigns while leveraging audience insights and performance metrics. Proficient in managing client relationships and mentoring team members to enhance campaign effectiveness and adherence to best practices.

Highest-signal resume keywords

Social Media ActivationProgrammatic Media CampaignsAudience Strategy DevelopmentCampaign Performance AnalysisClient Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBidding StrategiesConversion TrackingData AnalysisForecastingTroubleshootingReportingTesting FrameworksBudget AllocationInventory Selection

Soft Skills

Analytical SkillsProblem-Solving SkillsMentoringCollaborationCommunication Skills

Tools & Technologies

Google AnalyticsLooker StudioTableauSkaiDSPsMetaTikTokLinkedInPinterestSnapchat

Industry Keywords

Performance MarketingDirect-ResponseGrowth-Focused ClientsBrand SafetyFraud PreventionViewabilityData-Quality StandardsSocial Programmatic TrendsEmerging TechnologiesPaid Search Experience

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Plan, activate, optimize, and manage social programmatic media campaigns aligned with client objectives, audience insights, and customer journeys
Develop campaign structures, audience strategies, investment plans, bidding approaches, placement strategies, and testing frameworks
Execute and optimize campaigns across DSPs, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other emerging platforms
Make activation and investment decisions based on business goals, audience behavior, campaign performance, and client or proprietary data
Manage performance against reach, frequency, CTR, conversion rate, CPL, CPA, CAC, ROAS, and other KPIs
Apply test-and-learn approaches across audiences, creative, placements, bidding strategies, inventory, frequency, and campaign structure
Oversee campaign setup, trafficking, QA, optimization, troubleshooting, reporting, forecasting, and billing
Ensure brand safety, fraud prevention, viewability, tracking accuracy, and data-quality transparency
Support audits of prospective and existing client social and programmatic accounts
Identify opportunities to expand campaigns, test new buying strategies, and improve efficiency and scale
Develop activation plans aligned with client business goals and customer journeys
Present campaign performance, analysis, and insights to clients and internal stakeholders
Provide proactive, data-informed recommendations and explain strategies and results in clear business terms
Build trusted client relationships through responsive communication, reliable execution, and strategic guidance
Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams
Coordinate creative requirements, tracking needs, reporting expectations, and campaign timelines
Support and mentor junior team members
Establish and refine activation standards, processes, and best practices
Stay current on platform changes, privacy developments, measurement capabilities, inventory quality, emerging technologies, and industry trends
Contribute to team learning, professional development, and subject-matter expertise

Requirements

What you’ll need

Bachelor’s degree in marketing, advertising, business, or a related field preferred
Three to five years of experience in social media activation, programmatic media, performance marketing, or a related discipline
Hands-on experience planning, activating, optimizing, and reporting on social programmatic campaigns
Experience working with commerce, retail media, direct-response, or growth-focused clients required
Experience with one or more DSPs and social advertising platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, or X
Strong understanding of audience strategy, campaign structure, bidding, budget allocation, inventory selection, forecasting, testing, optimization, reporting, troubleshooting, and billing
Knowledge of pixels, conversion tracking, attribution, brand safety, fraud prevention, viewability, and data-quality standards
Experience analyzing campaign data using Google Analytics, Looker Studio, Tableau, Skai, or similar platforms
Strong analytical and problem-solving skills
Excellent client communication and presentation skills
Ability to manage multiple campaigns, platforms, priorities, and deadlines
Ability to mentor junior team members and contribute to activation standards
Collaborative experience across strategy, planning, analytics, creative, CX, and investment teams
Strong knowledge of social programmatic trends, buying practices, measurement approaches, and emerging technologies
Must reside outside the United States; priority given to candidates in Brazil, Colombia, Mexico, and Peru
Paid search experience is helpful but not required; SQL experience is a plus

Benefits

Comp & perks

Remote-first work environment
Inclusive, human-first company culture
Professional development and team learning opportunities
Opportunity to mentor junior team members
Opportunity to contribute to subject-matter expertise and thought leadership