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Senior Client Strategy Director
Goodway Group. Lead full-funnel client engagements and integrated media strategies across brand, demand, and performance objectives .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading full-funnel client engagements and integrated media strategies, with a strong focus on revenue growth, strategic storytelling, and cross-functional team leadership. Proven ability to translate business goals into measurable outcomes while mentoring and advising client strategy teams.
Highest-signal resume keywords
Client Leadership ExperienceIntegrated Media StrategyRevenue Growth ManagementCross-Functional Team LeadershipExecutive Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Client StrategyMedia StrategyAccount LeadershipRevenue ForecastingPerformance MethodologiesMarket-Level InsightsQBR LeadershipAnnual PlanningQuarterly Strategy RefreshesBusiness Review Management
Soft Skills
Strategic AdvisorMentoringCoachingSimplifying Complex InformationNavigating Multiple Stakeholders
Industry Keywords
Consumer BrandsQSRFranchiseRetailHospitalityMulti-Location RetailCategory TrendsCompetitive DynamicsAccount GrowthStrategic Expansion
About the role
Key responsibilities & impact- Lead full-funnel client engagements and integrated media strategies across brand, demand, and performance objectives
- Define channel strategy and investment allocations aligned with client goals, consumer behavior, and category insights
- Serve as senior strategic advisor to client executives and identify growth opportunities, risks, and future pathways
- Orchestrate cross-functional teams across Client Strategy, Media Activation, Analytics, and external partners
- Drive annual planning, quarterly strategy refreshes, and in-market optimization cycles
- Own revenue growth, forecasting, renewals, upsells, and multi-year account expansions
- Lead strategic storytelling for QBRs, business reviews, and executive communications
- Embed category-specific insights and competitive intelligence into client strategies
- Partner with VP-level media and analytics leaders on best practices, governance, channel frameworks, and performance methodologies
- Mentor Client Strategy Leads and Client Managers
- Represent and lead Client Strategy in new business pitches
Requirements
What you’ll need- Senior-level client leadership experience in an agency environment
- 8+ years of experience in client strategy, media strategy, account leadership, or a related client-facing role
- Experience managing complex, full-funnel media partnerships across consumer brands, specialty retail, QSR, restaurant, franchise, hospitality, or multi-location retail
- Ability to translate business goals into integrated media strategies connected to measurable outcomes
- Experience leading executive-level client relationships and serving as a proactive strategic advisor
- Strong commercial mindset, including experience supporting revenue growth, forecasting, renewals, upsells, or account expansion
- Ability to lead cross-functional teams across client strategy, media activation, analytics, measurement, and external partners
- Strong understanding of consumer behavior, category trends, competitive dynamics, and market-level insights
- Comfort navigating fast-moving, high-volume accounts with multiple stakeholders, priorities, and workstreams
- Strong executive communication skills and ability to simplify complex media, measurement, and performance stories for senior audiences
- Experience mentoring, coaching, or managing Client Strategy team members
- QSR, fast casual, restaurant, franchise, retail, hospitality, or multi-location account experience preferred
- Experience balancing national brand strategy with local, regional, or market-level media execution preferred
- Experience supporting high-growth consumer brands or multi-location businesses preferred
- Experience leading QBRs, annual planning, quarterly strategy refreshes, and executive-level business reviews preferred
- Experience supporting new business pitches, account growth, or strategic expansion opportunities preferred
Benefits
Comp & perks- AdAge Best Places to Work recognition
- Remote-first work environment
- Inclusive, human-first workplace
- Diversity and inclusion commitment