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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner and customer activation, leveraging strong coaching skills to drive product adoption and engagement. Proficient in translating complex software features into practical customer value while maintaining rigorous tracking of adoption metrics and milestones.
Highest-signal resume keywords
Partner ActivationProduct DemonstrationsCustomer CoachingB2B Sales UnderstandingCRM Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product EnablementSolutions ConsultingSales EngineeringOnboarding SessionsWorkshop FacilitationAdoption Metrics TrackingCommercial JudgmentGrowth Opportunity IdentificationObjection HandlingSkill Proficiency Measurement
Soft Skills
High Organizational RigorDisciplined Follow-UpCoaching AbilityCommunication SkillsCustomer Engagement
Tools & Technologies
CRM ToolsSales Productivity ToolsReporting ToolsEnablement Tools
Industry Keywords
Managed Service Provider (MSP) EcosystemMarketplaceIndirect Sales MotionCustomer-Facing Software Role
About the role
Key responsibilities & impact- Drive activation of MSPs and their end customers by helping them understand, adopt, and gain ongoing value from Goodweek.
- Agree activation plans with Partner Account Managers and MSPs, including priority customers, use cases, and milestones.
- Run customer meetings, onboarding sessions, and workshops remotely and on site.
- Help users achieve their first meaningful result, address adoption blockers, and develop regular usage.
- Present Goodweek features and releases to MSP teams and end customers.
- Translate product capabilities into tailored demonstrations and practical examples.
- Answer product questions and coordinate specialist input when needed.
- Translate the MIP framework into activation activities with clear owners, follow-up, and milestones.
- Coach partner teams to demonstrate Goodweek, introduce use cases, and guide customers through adoption.
- Identify stalled partners or customers and agree recovery actions.
- Identify customer needs and growth opportunities during activation work.
- Participate in discovery, demonstrations, and trial follow-up.
- Help partners address objections, prepare proposals, and convert successful use cases into paid deals or expanded deployments.
- Maintain activation plans, customer follow-up, and opportunity records.
- Review progress and blockers with the Partner Account Manager.
- Use usage data and partner feedback to identify further engagement needs.
- Share customer needs, product feedback, and effective use cases with Product and the MIP team.
Requirements
What you’ll need- Proficient in English.
- 3+ years of experience in partner or customer coaching and activation, product enablement, solutions consulting, sales engineering, or a related customer-facing software role.
- Solid understanding of B2B sales or account management, particularly within a marketplace, technology, indirect sales motion, or provider-facing business.
- Ability to master software capabilities in depth and translate complex features into clear, practical customer value.
- Experience leading product demonstrations, onboarding sessions, and interactive workshops, both remotely and on-site.
- Ability to coach partner sales and technical teams to build autonomy in demonstrating and activating the product.
- Commercial judgment to identify growth opportunities, handle objections, and support co-selling and deal progression.
- High organizational rigor, disciplined follow-up, tracking adoption metrics, and managing customer milestones.
- Experience using CRM, reporting, sales productivity, or enablement tools.
- Experience tracking onboarding effectiveness through measures such as time to market, skill proficiency, pipeline creation, customer engagement, or early commercial results.
- Nice-to-have: Solid understanding of the Managed Service Provider (MSP) ecosystem.
- Nice-to-have: Experience translating competitive trends, partner insights, and commercial priorities into practical selling guidance and skill development.
- Nice-to-have: Spanish as a second language to support LATAM partners.
Benefits
Comp & perks- Stock options plan
- Comprehensive health coverage
- Dental coverage
- 401(k) retirement plan
- Opportunities to travel for industry trade shows
- Opportunities to travel for strategic MSP onboarding engagements
- Company offsites
